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Amazon Is Favorite Online Retailer Of U.S. Consumers, Survey Shows

November 19, 2015: 12:00 AM EST
In the United States, 51 percent of consumers said they plan to do most of their holiday online shopping at Amazon, according to a survey by Reuters/Ipsos. Results of the survey of 3,426 adults conducted on November 12–18, 2015, revealed 16 percent chose Walmart, 3 percent said they would shop online at Target, and 2 percent at Macy’s. Also, results of the study highlighted the obstacles that traditional retailers face in expanding their online retail business.
Nathan Layne, "U.S. consumers favor Amazon for online holiday shopping", Reuters, November 19, 2015, © Thomson Reuters
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