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Amazon Introduces Dash Urgent Order And Delivery Service

April 1, 2015: 12:00 AM EST
Online retailer Amazon began testing the Amazon Dash Button, a service that allows customers to immediately order household products, such as laundry detergent and baby food, without the need for a computer or smartphone. Equipped with an adhesive strip allowing it to be mounted anywhere, the Dash Button uses home WiFi networks to get in touch with Amazon and order the required product. Forrester Research analyst Sucharita Mulpuru expects the Dash, which is available by invitation only to select Amazon Prime members, to fail.
Spencer Soper, "Amazon.com Unveils Dash Button for When You Need Detergent", Bloomberg.com, April 01, 2015, © Bloomberg LP
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