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Amazon Builds A Book Store On Earth

November 3, 2015: 12:00 AM EST
Researcher Mintel says Amazon’s decision to descend from cyberspace to establish an earthly bricks-and-mortar book store in Seattle is a solid sign that consumers want a “personal, in-person” book shopping experience. The irony is that Amazon’s pioneering quick-service, automated online retail innovations may have actually sparked a book customer desire for a more personal shopping experience. Other big online retailers – notably, AT&T, Verizon, and Apple – have had huge success with their bricks-and-mortar stores. Mintel says the consumer craving for experience isn’t going away. Other popular Internet-only brands will likely jump onto the bandwagon.
Emily Groch, "Amazon’s Brick-And-Mortar Debut Speaks To Consumer Demand For Experience", Blog, Mintel, November 03, 2015, © Mintel Group Ltd.
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