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Alibaba Is World's Most Valuable Retail Brand,

May 27, 2015: 12:00 AM EST
Alibaba is the world's most valuable retail brand, according to the 2015 BrandZ ranking of the 100 most valuable brands. After its $25-billion IPO in New York in September 2014, Alibaba became eligible for the ranking, and its landing on the 13th spot helped push the retail category's value by 24 percent. Its strategy of providing market links between buyers and sellers also helped the company overtake rivals Amazon and Walmart, data from the market research firm revealed.
Andrea Felsted, "Big US retailers overtaken in brands ranking shift", Financial Times, May 27, 2015, © The Financial Times Limited
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