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AI Reshaping And Redefining Beauty Marketing

May 18, 2018: 12:00 AM EST

AI is redefining how beauty brands can engage and interact with consumers. According to Automat CEO and co-founder Andy Muaro, concern over online monitoring means brands must invest in new methods of customer engagement that allow them to reach consumers in a more transparent and direct way. Companies such as Estée Lauder, Coty, and L’Oréal are investing in new marketing and AI technologies such as bots and digital "consultants" capable of analyzing face shape and complexion to make personalized product recommendations and offering consumers virtual try-ons. Automat helps companies use AI to better engage customers, and revealed its own bot, modeled after American TV personality Kalani Hilliker, generated 1400% more conversions than the real Kalani's posts. Mauro will be talking about the subject in-depth in the upcoming Innocos 2018 event in Flore, Italy on June 13-15.

Lucy Whitehouse , "Conversational marketing & AI: the new way to talk directly to beauty consumers", Cosmetics Design Europe, May 18, 2018, © William Reed Business Media Ltd
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