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AI And Other Tech Are Finding Homes In Beauty Brands And Retailers

November 23, 2018: 12:00 AM EST
Beauty brands are embracing artificial intelligence in order to better appeal to consumers. Clinique is launching a free app called Clinical Reality, which recommends products on the basis of user selfies and answers to a questionnaire. The app is scheduled to be launched at the start of 2019, and will later in the year also include a virtual try-on feature. The app follows other similar platforms, such as that sold by ModiFace. L’Oréal acquired ModiFace earlier this year, Shiseido acquired US startup MatchCo last year, and Neutrogena unveiled its Skin360 skin scanning device almost a year ago. Beauty tech is also emerging in physical stores, with Sephora installing 3D augmented reality mirrors from ModiFace. The trend addresses research findings from Deloitte that by 2025 one third of women will buy personalized products[Image Credit: © kinkate from Pexels.com]
Jeanette Settembre, "How artificial intelligence will boost these beauty brands’ bottom line", MarketWatch , November 23, 2018, © MarketWatch, Inc.
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