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Ad Blocking A Growing Trend In UK, Report Says

May 13, 2016: 12:00 AM EST
In the UK, 20.5 percent of internet users, or 10.9 million people, will use ad blockers in 2016, according to the report, “UK Ad Blocking: A Growing Problem, and Not Just for Publishers,” from eMarketer. In 2017, that figure is forecast to jump to 27.0 percent of internet users, or about 14.7 million people. Ad blocking is most common among desktop and laptop users, with their number expected to rise to 46 percent of total users, or 9.8 million people, accounting for 90.2 percent of ad blocking user base in the UK. While there are various reasons why people deploy ad blockers, the most common theme is digital ads irritate consumers.
"More Than One in Five People in the UK Will Use Ad Blockers This Year", eMarketer, May 13, 2016, © eMarketer Inc.
Digital Marketing
United Kingdom
Marketing & Advertising
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