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A Facebook Chatbot Is Driving Traffic And Sales For Wander Beauty

November 21, 2018: 12:00 AM EST
Wander Beauty says that half of its sales are via its e-commerce site, with mobile the main driver. The high-end brand is expanding its online communication with consumers by using a Facebook chatbot. It asks customers six questions and the answers are used for product recommendations chosen by a customer service team. In the four months since it was launched, 17 percent of customers engaged with the chatbot and bought something, well above the industry average. Around 70 percent of its e-commerce traffic is coming from mobile and the chatbot within Facebook Messenger is helping to promote dialog between the brand and customers on the move. [Image Credit: © WANDER BEAUTY LLC]
Emma Sandler, "How Wander Beauty is using a chatbot to increase sales", Glossy, November 21, 2018, © Digiday Media.
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