Already have an account? Sign in.

 Remember Me | Forgot Your Password?

A Busy Year For Sephora

December 19, 2016: 12:00 AM EST
2016 has been a busy year for Sephora. Online, it has two new bot-powered beauty tools for Facebook's Messenger. The new Sephora Reservation Assistant allows customers to book appointments for makeovers at Sephora stores, and Color Match is a shade matching extension for the Sephora Virtual Artist bot. It has also been working to provide more of an ominchannel experience for shoppers, and is also rumored to be looking to expand its physical footprint too, with a store outlet in London’s Westfield shopping center. Further afield, it has see growth in India and opened a new distribution center in Poland. In Brazil, it is expanding distribution by rolling out its products in El Corte Ingles stores. [ Image credit: © Folio Images
Louise Prance Miles, "2016 in review: Sephora – the digital disruptor", Global Cosmetics News, December 19, 2016, © Global Cosmetic Media Limited
Domains
E-TAIL360
Companies
Themes
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
EMEA
Asia-Pacific
Latin America
United States of America
Europe
India
Brazil
United Kingdom
Categories
Comment & Opinion
Companies, Organizations
Innovation & New Ideas
Products & Brands
Trends
Developed by Yuri Ingultsov Software Lab.