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Olay Releases New Version Of Skincare App To Help Consumers Navigate Options

February 28, 2017: 12:00 AM EST
Procter & Gamble’s Olay is rolling out a new version of its mobile app that features expanded artificial intelligence capability. The previous Olay Skin Advisor app relied on a selfie, “smart skin analysis” and personalized product recommendations. The latest release uses “pixel-tagging capabilities” that compares the selfie with a databank of hundreds of thousands of photographs of women to help women diagnose their “most troublesome skin problems.” Olay were motivated by research that showed up to 33 percent of women are “overwhelmed” by the choice of available products. Since the app was launched last year it has had 1 million “visits.” Other brands, such as Benefit, with its Brow Genie, and Cover Girl, are using AI in their apps to engage consumers digitally, while others push into physical stores – Make Up For Ever, for example, opened in February a global flagship store in New York that offers Go Pro Makeup small tutorials led by professionals, covering makeup application techniques.  [Image credit © P&G]
Sarah Mahoney, "As Beauty Gets More Digital, Olay Expands AI", MediaPost, February 28, 2017, © MediaPost
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Watsons Kiosk In Shanghai Features YouCam Makeup App, Allows Customers To Virtually Try On Cosmetics

February 24, 2017: 12:00 AM EST
Retailer Watsons' flagship store in Shanghai features a kiosk that comes with augmented-reality-powered facial detection technology. Developed by Perfect Corporation, the YouCam makeup app allows customers to try on more than 30 products from leading makeup brands, such as MaxFactor, Maybelline, and Kate Cosmetics.
"YouCam Makeup App Becomes an Interactive Makeup Consultant in Watsons Shanghai", Business Wire, February 24, 2017, © Business Wire, Inc.
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Vitamin Start-Ups Pull Industry Into The 21st Century

February 23, 2017: 12:00 AM EST
Half of all Americans take a daily vitamin or supplement. But, despite that, the vitamin industry has been slow to adapt to evolving consumer trends. Now, thanks to a blend of lifestyle branding, wellness influence, and retail convenience, the vitamin industry is advancing into the 21st century with numerous changes. Start-up Care/of, for example, last year launched customizable vitamin packs that offer "honest guidance and better ingredients." Users are quizzed about their age and lifestyle, then sign up for a $30/month subscription to a custom vitamin blend. The Ritual brand also offers vitamin blends by subscription, targeting Millennial women. The bright branding is vastly different from traditional supplements. Ritual's products contain few ingredients, and their sources are well-documented.  [ Image credit: © Ritual ]
"Vitamins Get a Makeover", Report, J. Walter Thompson Intelligence, February 23, 2017, © J. Walter Thompson Intelligence
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Amazon Is Top Online Beauty Seller In 2016, Report Says

February 23, 2017: 12:00 AM EST
Amazon.com Inc. accounted for 21.1 percent of online beauty sales in 2016, according to 1010data. Online sales excluding those sold by its marketplace sellers reached 14.4 percent of total online beauty sales. Macy's Inc. and Sephora USA Inc. grabbed 17.4 percent and 15.0 percent, respectively. Data from the market research firm showed the online beauty segment expanded 14 percent in 2016, compared with 2015.
April Berthene , "Amazon nabs the top spot for online cosmetics sales", Internet Retailer, February 23, 2017, © Vertical Web Media
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Doughnut Fries Catch On Big In Australia

February 23, 2017: 12:00 AM EST
Yet another in the seemingly endless stream of doughnut hybrids – this time the “doughnut fry” – has become a major hit in Australia and on social media. The dessert (or snack or pastry) combines the sweetness of a doughnut with the shape of a French fry, according to an Australian food writer, who adds that it is “sending Australians wild.” The owners of The Doughnut Bar in Brisbane say they came up with the idea independently – similar treats are available in Europe and the U.S. – when they were looking for a bite-size snack that would be more appropriate than doughnuts for summertime munching. Doughnut fries are served with chocolate, caramel or raspberry dipping sauces. [ Image credit: © The Doughnut Bar  ]
Sinead MacLaughlin, "Do You Want Doughnut Fries with That? Mouthwatering Fast Food Hybrid is Now Available in Australia", Daily Mail, February 23, 2017, © Associated Newspapers Ltd
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Digital Consumerism Is Already Changing The Health Industry, And Healthcare

February 23, 2017: 12:00 AM EST
Smartphones are fast becoming important medical devices as digital consumerism takes hold, challenging the consumer health industry and healthcare generally. Thanks to digital consumerism, healthcare providers will have to handle huge amounts of new customized data. It’s happening already: mConsumers – i.e., mobile consumers – are using physical fitness apps to set and pursue fitness goals; paying monthly subscription fees to have round-the-clock access to their physicians; and are using mHealth apps that detect different physical conditions during emergencies, including heart attacks. Start-up companies are moving quickly to take advantage of the changing technological landscape. One such company is applying a fast-emerging advanced technology known as 3-D printing to make drugs and vitamins. Euromonitor envisions mConsumers will someday be able to customize 3-D printed drugs and vitamin supplements from their mobile devices. [ Image credit: © Juhan Sonin ]
Carolina Ordonez, "Consumer Health in the Age of Connectivity", Nutraceuticals World, February 23, 2017, © Rodman Media
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Food Deliverer Thistle Launches Frozen Meal Kits For Infants, Toddlers

February 23, 2017: 12:00 AM EST
Food delivery startup Thistle is launching meal kits for busy parents who want to make nutritious baby foods at home. The founders say available baby and toddler foods are not particularly nutritious, and even the healthier options are over-processed, pureed, watery, and don’t taste like real fruits or veggies. The vacuum-sealed, flash-frozen Thistle meal kits are steamed, pureed and spiced at home. The company specializes in organic, gluten-free plant-based ingredients, but also offers omnivore meals. The main competition is baby foods sold in boxes, pouches, and jars by grocery stores. But a few e-commerce companies deliver kid-friendly meals or meal kits to the home. Though 14 percent of consumers are buying food online (Nielsen), it remains to be seen what portion of the $30 billion baby foods and formula market will shift to e-commerce models. [ Image credit: © Matt Preston ]
Lora Kolodny, "Thistle Launches Meal Kits to Make Nutritious Baby Food at Home", Tech Crunch, February 23, 2017, © AOL Inc.
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Canadian Grocery Delivery Service Offers New Ben & Jerry’s Treats Daily

February 21, 2017: 12:00 AM EST
Unilever is using a Canadian grocery delivery service to introduce two dairy-free Ben & Jerry’s frozen dessert flavors: P.B. & Cookies and Coffee Caramel Fudge. Toronto-based Urbery began offering the new flavors before their official store release late last month. A pint of the non-dairy dessert sells for $9.99, and regular flavors sell for $8.99. Urbery’s $4.99 delivery fee is waived if customers order three or more pints. The desserts are purchased on a dedicated website that offers daily delivery between 5 and 10 p.m. in downtown Toronto within 30-45 minutes. [ Image credit: © Ben & Jerry's ]
Chris Powell, "Ice Cream, On-Demand", Canadian Grocer, February 21, 2017, © EnsembleIQ
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Mondelez Invests In High-Growth Channels And Products

February 21, 2017: 12:00 AM EST
N.J.-based snack maker Mondelez International's strategy is to boost its presence in high-growth channels like e-commerce, discounters, convenience stores and traditional trade. To build its e-commerce snacks business, it is spending heavily on capabilities, infrastructure and broadening the online product portfolio. The effort is working: net revenues in e-commerce grew more than 35 percent last year. More specifically, the company is investing in what it calls its “power brands” – namely, Oreo, Milka and belVita – which account for 70 percent of global revenues. The effort is paying off: last year those brands grew organic net revenue at twice the rate of the company overall and continue to outpace category growth, according to Chief Growth Officer Tim Cofer. [ Image credit:© theimpulsivebuy ]
Jeff Gelski, "Mondelez Sees Opportunity in 'power Brands,' E-Commerce", Food Business News, February 21, 2017, © SOSLAND PUBLISHING CO.
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Walmart Posts Robust Quarterly Sales, But Big Drop In Profit

February 21, 2017: 12:00 AM EST
Walmart’s same-store sales were impressive during the winter holidays, but the company’s e-commerce battle with Amazon is hurting profit. Same-store sales rose 1.8 percent in the quarter that ended January 31, 2017, the tenth consecutive quarterly rise. But profit fell 18 percent as the company pursues its strategic goal of becoming “more of a digital enterprise,” as CEO Doug McMillion put it. Online sales, which included full quarter sales performance from Jet.com, acquired last September, rose 16 percent. E-commerce sales rose 21 percent in the previous quarter. Other downward pressures on profit include plans to raise store workers’ wages and lower prices. [ Image credit: © Walmart ]
Sarah Nassauer, "Walmart Posts Strong Holiday Sales, But E-Commerce Battle With Amazon Pinches Profit", The Wall Street Journal, February 21, 2017, © Dow Jones & Company, Inc.
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Tough Times Ahead For America’s Agricultural Suppliers?

February 16, 2017: 12:00 AM EST
Small-town stores and co-ops that for decades have supplied seed, fertilizer, herbicides and pesticides to farmers, may be in for a rough patch. Farmers are beginning to catch on to the financial benefits of shopping online, even if they have to forego the expert advice of local suppliers. Several trends have contributed to this phenomenon, not the least of which is that broadband is now available to 63 percent of rural residents. Online ag-suppliers like Farmers Business Network have much lower overhead expenses than brick-and-mortar suppliers, so prices are lower. Delivery of supplies, even in huge amounts, is now economically and technically feasible. A surplus of commodities has driven down crop prices and farm incomes, forcing farmers to shop for better deals. And they are finding them online. One Illinois farmer last year spent $26,000 on the Internet on herbicides for his corn and soybean fields, about half of what he usually spends at a local farmers’ co-op. [ Image credit: © Farmers Business Network ]
Jesse Newman et al., "E-Commerce for Farmers: Shopping Online for $26,000 of Herbicides", The Wall Street Journal, February 16, 2017, © Dow Jones & Company, Inc.
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More China Consumers Expected To Buy Foreign Goods By 2020, Study Reveals

February 16, 2017: 12:00 AM EST
By 2020, 25 percent of China’s population, or 325 million people, are expected to purchase products from abroad via online retailers, according to eMarketer. Data from the market research firm revealed more than 15 percent of the Chinese population bought $85.8 billion of foreign goods in 2016. With local consumers spending about $473 each on cross-border purchases in 2016, foreign products accounted for 4.2 percent of the total online retail market in the country.
He Wei, "Survey says more e-shoppers to buy foreign stuff by 2020", China Daily, February 16, 2017, © China Daily Information Co (CDIC)
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Smartphones Will Be The Pillar Of U.K. E-Commerce By 2020

February 10, 2017: 12:00 AM EST
Smartphones are rapidly becoming the technological engine powering e-commerce in the U.K., according to a report from OC&C Strategy Consultants, Google and PayPal. Within three years, mobile purchases will account for two-thirds of e-commerce sales – £43 billion – up from £13.5 billion in 2016. Another £14 billion of online retail will involve a smartphone in product research and price comparison, meaning that 80 percent of all U.K. e-commerce by 2020 will be handled over a smartphone. But despite these forecasts, U.K. retailers lag behind U.S. and Asian competitors in terms of mobile readiness, the report notes.  [ Image credit: © Jason Howie  ]
Paul Skeldon, "Smartphone Shopping to Account for Two Thirds of UK E-Commerce by 2020, says Google, PayPal Study", Internet Retailing, February 10, 2017, © SJP Business Media
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Candy Companies Should Get The E-Commerce Ball Rolling Now

February 10, 2017: 12:00 AM EST
Candy makers need to develop an e-commerce strategy now to get a head start on developing relationships with online retailers that stock their product lines. A good example of how an early start reaps rewards is the German unit of Mars Chocolate, which has gained a lot of experience and insight since it launched a B2C website selling personalized M&M’s (MyMM.com) ten years ago. Confectioners should not be dissuaded by the fact that e-commerce accounted for only 4.4 percent of global FMCG sales last year. E-commerce is expected to account for nine percent of the market by 2025 ($150 billion). A Mars Germany exec says it’s a small share now but is “gathering speed so you need to act quite quickly in this area.”  [ Image credit: © Mars MyMMs.com ]
Oliver Nieburg, "E-Tail-Volution: Why Confectionery E-Commerce Strategies Shouldn’t Be Put on Hold", FOODnavigator.com, February 10, 2017, © William Reed Business Media SAS
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Amazon Expands Its Order Fulfillment Capacity With Two New Centers in California

February 9, 2017: 12:00 AM EST
Amazon.com said it will build two new fulfillment centers in California, adding 2,000 jobs for associates who will pick, pack, and ship customer orders. The company did not say when the new centers in Eastvale and Redlands will open, but together they will have nearly two million square feet of storage space. A center being built in Sacramento is expected to open this year. Amazon employs 15,000 associates in California. [ Image credit: © Álvaro Ibáñez Wikimedia ]
"Amazon to Create 2,000 New Full-Time Jobs at Two New California Fulfillment Centers", News release, Amazon.com, February 09, 2017, © Amazon.com, Inc.
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Effective Social Media Involvement Of Super Bowl 51 Fans Stretched Ad Dollars

February 7, 2017: 12:00 AM EST
Interactive ad strategy – use of live-streams, paid social advertising, and giveaways – were the hallmarks of successful social media and mobile campaigns for several Super Bowl 51 advertisers. Especially effective was PepsiCo’s Lady Gaga halftime show strategy for its Pepsi Zero soft drink, but Budweiser, casual dining chain Buffalo Wild Wings, and Snickers were also able to stretch their airtime ad dollars using social media. Pepsi sponsored a number of giveaways during the game in which football fans who were social media users could interact with Pepsi sites up to halftime. They were then given a chance to win merchandise by re-posting Pepsi’s tweets.   [ Image credit: © PepsiCo ]
Brielle Jaekel, "How Pepsi was One of Few to Leverage Mobile for Super Bowl LI", Mobile Marketer, February 07, 2017, © Napean LLC
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Amazon Says List Of Users Of Payments Service Grew By 10 Million

February 7, 2017: 12:00 AM EST
Online retailer Amazon said more than 33 million customers have used its Amazon Payments electronic payment platform as of February 2017. Launched in 2013, the service had a cumulative total of 23 million customers in 2016. Known as Pay with Amazon, the service lets customers use their Amazon accounts to pay for purchases made on other online stores.
Jillian Stampher, "Amazon Adds 10M Users to its Payments Service, Escalating PayPal Rivalry", GeekWire, February 07, 2017, © GeekWire, LLC
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Amazon's Fourth Quarter Profit Up, But Sales Disappoint

February 2, 2017: 12:00 AM EST
Amazon's decision to focus on revenue growth and investments rather than on heavy promotions led to a 55% jump in profits for the fourth quarter. But sales hit only the midpoint of the company target, with revenue up by $43.7 billion, a less-than-expected 22% increase from the previous quarter. CFO Brian Olsavsky says the company continues to focus and made great progress on "things we can directly control", referring to price, selection and customer experience. While many retailers turned to heavy promotions during the holidays, Olsavsky said promotions weren't a major factor in fourth-quarter revenue. Amazon continue to dominate online sales, commanding an estimated 42% of total holiday online spending growth in 2016, with Apple Inc. in poor second at 5%. [Image credit © Amazon Inc.]
Laura Stevens, "Amazon’s Profit Jumps, but Sales Growth Disappoints", The Wall Street Journal, February 02, 2017, © Dow Jones & Company, Inc.
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Walmart Ups Ante In Fight With Amazon By Abandoning ShippingPass

February 1, 2017: 12:00 AM EST
To stay competitive with Amazon, Walmart is ditching its $49-a-year two-day shipping subscription, dubbed ShippingPass, and replacing it with free shipping for purchases over $35. In doing so, the retailer is acknowledging that free two-day shipping is now the standard in online shopping. The new strategy takes aim at Amazon’s highly successful Prime offer, which offers free two-day shipping for an annual $99 subscription fee. Data from Cowen and Company show that by November 2016, almost half of U.S. Internet users were living in a household with a Prime subscription. Some observers speculate that Walmart’s battle with Amazon will lead to even more tactical moves, such as deep discounting. [ Image credit: © Walmart ]
Yory Wurmser, "Walmart Challenges Amazon with New Shipping Plan", eMarketer, February 01, 2017, © eMarketer Inc.
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Walmart Launches Free Two-Day Shipping For US Customers

February 1, 2017: 12:00 AM EST
Walmart launched a two-day shipping service across the US. Aimed at improving customer experience online, the service is available with a minimum purchase of $35, compared with the $50 threshold for Shipping Pass, the retailer’s previous home delivery service. Unlike Amazon’s Prime program, which costs $99 in annual fee, Walmart’s two-day shipping comes with no membership fee.
Stewart Samuel, "How Walmart is Aiming to Build Ecommerce Loyalty", Retail Analysis, February 01, 2017, © The Institute of Grocery Distribution and IGD Services Limited
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Wal-Mart Replaces ShippingPass Delivery Service With Free Shipping

January 31, 2017: 12:00 AM EST
Wal-Mart is replacing its ShippingPass two-day shipping service with free two-day shipping for purchases worth at least $35. One of the significant online-retail-related changes made by Marc Lore since Wal-Mart bought Jet.com in 2016, the new shipping service will cover more than 2 million products. Wal-Mart designed ShippingPass to compete with Amazon's Prime shipping service.
Krystina Gustafson, "Wal-Mart scraps Amazon Prime competitor in favor of new free shipping tactic", CNBC.com, January 31, 2017, © CNBC LLC
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A Better Customer Experience Is A Major Marketing Priority These Days

January 31, 2017: 12:00 AM EST
Improving the customer experience in all marketing channels – making it seamless and connected – is a top priority among retailers and manufacturers because it leads to higher sales. Seventy-one percent of business execs ranked improving customer experience higher than increasing revenue, reducing costs, or other traditional goals, a Forrester survey found. Consumer behaviors, expectations, and demands continue to rise, and they are especially influenced by personalization, good prices, and efficient fulfillment. Improving customer experience is important in all channeles because: 94 percent do research online before visiting a store; 81 percent have looked up inventory on a retailer’s website, 80 percent won’t visit a store if product availability isn’t shown; 93 percent have reviewed product ratings before purchasing; and 57 percent said loyalty often drives a purchase.  [ Image credit: © Wikipedia  ]
"Consumer Trends Report - 2017 Edition ", Report, Kibo, January 31, 2017, © Kibo Software, Inc
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Consumer FMCG Spending Growth Continues In China, Report Says

January 27, 2017: 12:00 AM EST
Consumers in China bought 2.2 percent more FMCG products during the 12-week period ending December 2, 2016, compared with the same period in the previous year, according to Kantar Worldpanel China. Data from the market research firm showed online spending grew 50 percent during the period, which includes the Double 11 festival. For the four-week period ending December 2, 2016, ecommerce penetration grew to a record 20.5 percent, driven by Double 11 festival spending.
"China’s ecommerce grows by 50%", Kantar Worldpanel, January 27, 2017, © Kantar Worldpanel
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App Helps Volunteers Find, Deliver Salvageable Food Donations

January 25, 2017: 12:00 AM EST
Add to the list of technologies created to help reduce food waste an Uber-like app from a Pittsburgh, Pa.- based nonprofit known as 412 Food Rescue. Food Rescue Hero, available free on iTunes and Google Play, helps its 1,000 volunteer drivers (or walkers or cyclists) find salvage food considered unmarketable and deliver it to shelters and charities. Hero lists salvage opportunities at grocery stores and restaurants and the target charities who distribute the food, provides details on the donations, and lets volunteers pick the donation that works best for them. There is even a navigation system that guides volunteers to the pick-up locations and destinations.  [ Image credit: © 412foodrescue.org  ]
Dana Cizmas, "412 Food Rescue Mobilizes Volunteers with Uber-Like App", Pittsburgh Post-Gazette, January 25, 2017, © PG Publishing Co., Inc.
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E-Retailers And CPG Manufacturers Need To Prepare For Strong Growth Now

January 24, 2017: 12:00 AM EST
E-commerce today accounts for only a small portion of consumer packaged goods (CPG) sales, with the food and beverage sector lagging somewhat behind non-food. But both sectors are set for strong growth, according to IRI. Over the next five years, CPG e-commerce will average 10 percent of industrywide sales. Digital is expected to play a major role in influencing that sales growth, and will drive as much as 77 percent of all retail sales generally, representing about $2 trillion. E-retailers are rapidly laying the groundwork for growth, with Amazon leading the way. Meanwhile, CPG manufacturers could grow online sales by up to 150 percent by building a strong online presence and earning shopper awareness. [ Image credit: © Jason Howie  ]
"Build, Drive and Earn E-commerce Growth for Retail Success", Report, IRI Worldwide, January 24, 2017, © IRI Worldwide
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UK Fashion Retailers Shift Spending From High End To Online

January 22, 2017: 12:00 AM EST
UK's leading fashion retailers are shifting their capital spending from the high street to online shopping. During the holiday season, online shopping was the leading sales growth driver for the sector. Marks & Spencer is spending money on apps, its online store, and logistics. Department store operator John Lewis said it was reducing staff bonuses in order to invest in its online operations.
Kate Holton, "UK High Street Retailers Race to Keep Up with Online Demand", Reuters, January 22, 2017, © Reuters
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Advanced Store Shelf Technology Seeks To Personalize Shopping At Kroger Stores

January 20, 2017: 12:00 AM EST
Supermarket chain Kroger has begun experimenting with in-store shelf-based sensor systems that detect shoppers via their smartphones and apply analytics technology to customize product offers. Dubbed the “digital shelf edge” project, the initiative is a facet of the company’s plan to automate and personalize shopping to battle online competition from Amazon.com Inc., Walmart’s Jet.com unit and others. E-commerce in traditional food and beverage stores accounted for $1 billion in sales in 2014, less than 0.2 percent of the $670 billion market. Sensors have been installed in 14 stores near the company’s Cincinnati headquarters.  [ Image credit: © ParentingPatch  ]
Kim S. Nash, "Kroger Tests Sensors, Analytics In Interactive Grocery Shelves", The Wall Street Journal, January 20, 2017, © Dow Jones & Company, Inc
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Carrefour Announces Plans To Expand E-Commerce And Acquire Tecno Stores

January 13, 2017: 12:00 AM EST
As part of its expansion moves in markets across Europe, Carrefour announced plans to expand its e-commerce operations in Belgium. Steps the company plans to take include increasing the number of pickup points from the present 84 to 184 by the end of 2017. Also, the retailer plans to extend its collaboration with bpost to expand coverage of its home delivery service in the country. Carrefour said it also will do a test run of the bringr-enabled home delivery service launched by bpost. In addition to e-commerce expansion, the company also plans to acquire nine Tecno stores from Tecno Kempen.
"Carrefour Belgium growing store base and online", Retail Analysis, January 13, 2017, © The Institute of Grocery Distribution and IGD Services Limited
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Amazon Announces Plan To Create 100,000 New Jobs In US

January 12, 2017: 12:00 AM EST
Online retailer Amazon said it plans to create 100,000 new full-time, full-benefit jobs in the US by middle of 2018. According to the company, these jobs are for people with “all types of experience, education, and skill levels.” As of 2016, the company employs 180,000 workers, making the online retailer one of the largest employers in the country. More than 10,000 military veterans are part of the company's workforce, while 9,000 employees have taken part in Amazon's Career Choice program, which pays 95 percent of tuition for degrees in high-demand professions, such as aircraft mechanics and computer-aided design.
"Amazon to Create More Than 100,000 New, Full-Time, Full-Benefit Jobs across the U.S. over the Next 18 Months", Amazon, January 12, 2017, © Amazon.com, Inc.
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L’Oreal’s Smart Brush Demonstrates Internet Of Things Application For The Beauty Industry

January 11, 2017: 12:00 AM EST
L’Oreal’s smart brush, unveiled at CES 2017, is just one of a number of products responding to opportunities provided by the Internet of Things within the consumer products industry, including Beauty. Smart devices are allowing brands to brands to become more involved in consumers’ daily routines. The smart brush is being sold at around $200, and only time will tell if consumers regard that as a price worth paying for the benefits it provides – better and more personalized information, performance monitoring and suggestions for improvements, as well as tips and recommendations. These aren’t necessary attributes for a hairbrush or toothbrush, but they will make life a bit easier for consumers, and brands can become better connected to consumers’ lifestyles and preferences, allowing valuable insights for future innovation and marketing efforts. [ Image credit: © Daniel Allan
Nikki Gilliland, "How the beauty industry is embracing the Internet of Things", Econsultancy, January 11, 2017, © Econsultancy.com Limited
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Coty Partners With Online Social Selling Platform Younique

January 10, 2017: 12:00 AM EST
Coty Inc. said it has partnered with Younique, an online peer-to-peer social selling platform focused on the beauty market. As part of the agreement between the companies, Coty plans to purchase a 60-percent stake in Younique, with the online company's founders holding on to the remaining 40 percent. Also, Younique founder and CEO Derek Maxfield and chief visionary officer Melanie Huscroft will stay on in their leadership roles.
"Coty to Enter Into Partnership With Younique, a Leading Online Peer-to-Peer Social Selling Platform in Beauty", Coty, January 10, 2017, © Coty Inc.
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Walmart CEO Sees Big Challenges Ahead For Retailers, And Big Opportunities

January 9, 2017: 12:00 AM EST
Walmart CEO Doug McMillon believes strongly that retailers need to adapt quickly to rapidly advancing technologies that have accelerated the pace of modern living, particularly when it comes to shopping, purchasing, and taking delivery of products. These technologies will create unprecedented opportunities for retailers. Looking ahead 10 years, he says customers will be able to fulfill everyday needs easily through stores, e-commerce, pick-up, delivery, thanks to sophisticated technologies. Retailers will need to adjust to the fact that customers globally will see what people in other countries have, and will want it too. Lastly, embedded social and environmental sustainability will require tighter collaboration among retailers, NGOs, governments and educational institutions so that customers, associates/employees, shareholders, communities, and suppliers will all benefit. “I can’t think of a more exciting time to be in retail,” McMillon concluded.[Doug McMillon, Image credit: © Shane Bevel (Walmart corporate), Wikimedia  ]
Doug McMillon, "3 Predictions for the Future of Retail – from the CEO of Walmart", Blog entry, Walmart CEO, January 09, 2017, © Wal-Mart Stores, Inc.
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Amazon Making Progress With Prestige Skin Care, Provides Rich Content To Engage Consumers

January 9, 2017: 12:00 AM EST
Amazon continues to build out its offering across new categories and its Amazon Luxury Beauty store shows it will be a contender in premium segments. The company recently added a page targeted at prestige shoppers - Amazon Professional Skin Care -that provides a range of ‘tools and kits to help you develop a complete daily care regimen.’ Amazon offers simple to use filters (shop by concern, expert advice…) along with videos and educational features that engage consumers. Color cosmetic players have for a while offered rich and engaging content but skin care brands have lagged and Amazon is moving to plug the gap - content on the Amazon page exceeds what is available at retailer websites and many beauty blogs.  It also looks to be winning over large brands that were previously dismissive. Elizabeth Arden recently became an official distributor on Amazon’s Luxury Beauty store, a move that will give the online retailer credibility. [Image credit © Innocentj]
Homa Zaryouni, "Amazon Makes Strides in Skin Care", L2 Daily, January 09, 2017, © L2 Inc.
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2017: The Year Of The Brand Chatbot?

January 6, 2017: 12:00 AM EST
2017 could the year of the chatbots for brands looking to automate consumer engagement. They reside within Messenger Services, like Skype and Facebook Messenger, as well as internal messenger services, like HipChat. They are becoming increasingly sophisticated with more user functionality, and as artificial intelligence becomes better understood, chatbots will be able to do even more, with development moving from what the bot builders believe consumers want to a machine-learned reflection of what they really want. Chatbots will proliferate and become an essential element of any integrated marketing campaign, supporting highly targeted campaigns delivered in the environment in which the consumer spends the majority of their online time. [ Image credit: © Seb Oliver
John Mccarthy, "What, Why and How: Chatbots for Brands", The Drum, January 06, 2017, © Carnyx Group Ltd.
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Shifting Power Balance Between Brands And Retailers As Brands Diversity Channels

January 6, 2017: 12:00 AM EST
For decades, brands and traditional retailers have been joined at the hip, but that mutual dependency is starting to change. Consumers are purchasing ever more online: in 2016 and for the first time more shoppers (51 percent) made purchases online, up from 48 percent a year earlier (ComScore). And the range is extending, with e-commerce pushing into previously largely untouched categories, such as groceries and prestige. Some retail stores are having to scale back – this week Sears Holdings announced it would close nearly 150 Kmart and Sears outlets, while Macy’s plans to shut 68 stores by the middle of 2017, but for the most part, brands seem indifferent. Brands are increasingly investing to reach consumers wherever they can find them. "Ultimately, we don’t care how or where consumers get our products," said Sarah Ortman, National Associate Director at Clorox. "We just want to be where they are." As brands diversity their consumer contact points and make ever more sales in non-conventional channels, prospects for traditional stores continue to decline. [Image credit © Hybrid Images]
Ilyse Liffreing, "Do brands care if bricks-and-mortars survive the Amazon era?", Campaign Live, January 06, 2017, © Haymarket Media Group Ltd.
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Revlon Names Gwen Stefani As Brand Ambassador

January 4, 2017: 12:00 AM EST
Revlon announced the appointment of celebrity Gwen Stefani as its latest brand ambassador. With the brand planning to feature Stefani in various digital-first campaigns, the pop singer will appear in Revlon’s Choose Love campaign, which will run on broadcast, digital, and social media. Also, the brand’s designed-for-mobile website offers behind-the-scenes looks and content from the celebrity’s campaigns. Content will also be available on Facebook, Twitter, Instagram, YouTube, and Snapchat.
Rakin Azfar, "Revlon will Feature New Brand Ambassador Gwen Stefani in Digital Content", Mobile Marketer, January 04, 2017, © Napean LLC
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Amazon Fulfillment Services Reports Significant Growth In 2016

January 4, 2017: 12:00 AM EST
Online retailer Amazon said it delivered more than two billion packages to 185 countries for sellers, brand owners and entrepreneurs in 2016 under its Fulfillment by Amazon program. The company said worldwide FBA shipments grew 50 percent during the holiday season. Amazon Prime members contributed significantly to the success of the program, ordering millions of items from sellers in the Seller Fulfilled Prime program that offers free two- or next-day shipping. Sellers worldwide using the FBA service grew more than 70 percent, while shipments grew 80 percent. [ Image credit: © Amazon  ]
"Sellers on Amazon are Thriving: Fulfillment by Amazon Delivered More than 2 Billion Items for Sellers Worldwide in 2016", News release, Amazon, January 04, 2017, © Amazon.com, Inc.
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Gen Z Is Techno-Savvy, But More Cautious, Conservative, Industrious

January 4, 2017: 12:00 AM EST
A college marketing agency survey has determined that Generation Z, known as the first “digital natives,” easily adapts to new technologies, expects instant gratification of needs and desires, and yet is more cautious and disciplined in the face of economic uncertainty than one might expect. The Fluent survey of 501 college students found that Gen Z-ers: have jobs (75 percent), spend less time gaming, use cash less often, prefer in-store shopping (54 percent), tend to avoid cable TV and radio, increasingly cook for themselves, are hooked on social media to connect with friends or get news updates, and want to work for midsize companies when they graduate. [ Image credit: ©  Ron Mader ]
"Fluent College Student Survey Reveals Rising, Falling Trends among Gen Z; New Behaviors Reflect Social and Economic Realities", Marketwired, January 04, 2017, © Nasdaq, Inc.
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Research Suggests An Omnichannel Strategy Can Boost Traditional Retailer Sales

January 3, 2017: 12:00 AM EST
In a rare piece of good news for traditional retailers that have for years seen slow growth and share declines – digital channel sales rose 23% in 2015 and 26% of all online retail sales now go to Amazon – research published in Harvard Business Review suggests that an omnichannel approach can give them an advantage. Omnichannel strategies aim to engage shoppers through multiple touchpoints and provide a seamless shopping experience across digital and brick-and-mortar platforms. Retailers that do this well can differentiate themselves through providing a multi-channel experience pure-plays simply can’t.  Researchers found that omnichannel consumers, which are by far the majority (73% in this study), commonly interact with retailers in many different ways – in-store, online, on mobile. Importantly, these consumer spend some 4% more per shopping occasion than single-channel shoppers, while customers who used 4+ channels spent 9% more in the store, on average, when compared to those who used just one channel. They are also more loyal, as measured by repeat shopping trips and likelihood they’ll recommend a brand to family and friends. [Image credit © Zero Creatives]
Emma Sopadjieva et al., "A Study of 46,000 Shoppers Shows That Omnichannel Retailing Works", Harvard Business Review, January 03, 2017, © Harvard Business School Publishing
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Amazon, Target Were Only Retailers To Boost TV And Digital Holiday Advertising

December 29, 2016: 12:00 AM EST
It almost seems as if the big retail companies got out of Amazon’s way this holiday season, at least when it came to advertising on TV. Bucking the trend away from TV advertising – Target was an exception – Amazon aggressively boosted its ad spending on TV by 76 percent, at the same time increasing digital ad spending by 224 percent. Meanwhile, Walmart cut television advertising by 10 percent, Sears by 53 percent, and Nordstrom by 45 percent. Target was the only retailer to boost ad spending across every medium, including print, TV and online. Its spending on print ads went up four percent, while TV spending rose 54 percent. [Image credit: © Amazon ]
Deena M. Amato-McCoy, "Amazon increased holiday TV ad spend in a big way", Chain Store Age, December 29, 2016, © Chain Store Age
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Online Grocery Deliverer Fulfills Orders Using Advanced Warehousing, Robotics

December 29, 2016: 12:00 AM EST
British online grocery delivery firm Ocado is applying an array of advanced technologies to speed grocery purchases to consumer homes. The company maintains a 350,000 square-foot warehouse near Birmingham that beats Amazon at automated order fulfillment. Most of the 48,000 lines of products it sells are perishable, many chilled or frozen. The complex, time-sensitive optimization challenge is handled by sophisticated technologies like swarm robotics – teams of robots that cooperate to find, lift and grab products from shelves – as well as autonomous delivery vehicles, and machine-learned preferences. The company is expanding its warehousing and robotics capabilities to be able to handle and deliver more products even faster in the future. [ Image credit: ©  Wikimedia  Commons ]
Jamie Condliffe, "The Robotic Grocery Store of the Future Is Here", MIT Technology Review, December 29, 2016, © MIT Technology Review
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Discount Stores, Drugstores, Grocery Stores Favorite Sources Of Health And Beauty Aids Of Almost Three-Fourths Of US Consumers, Report Says

December 23, 2016: 12:00 AM EST
In the US, discount stores, drugstores, and grocery stores combined are the top store formats, with 73.8 percent of consumers purchasing health and beauty care products as of November 2016, according to Fung Global Retail & Technology. Data from the market research firm's report, “US Health and Beauty AIDS Consumer Survey” revealed online stores account for 4.2 percent, significantly higher than the 1.0 percent recorded in November 2011. About 42 percent of respondents said they purchased some or all of their health and beauty aids online, while online retailers accounted for 8.7 percent of value share in the segment.
"US Health and Beauty AIDS Consumer Survey: Amazon is Not Only Competitive in Price, but Also in Customer Satisfaction", Fung Global Retail Tech, December 23, 2016, © The Fung Group
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A Busy Year For Sephora

December 19, 2016: 12:00 AM EST
2016 has been a busy year for Sephora. Online, it has two new bot-powered beauty tools for Facebook's Messenger. The new Sephora Reservation Assistant allows customers to book appointments for makeovers at Sephora stores, and Color Match is a shade matching extension for the Sephora Virtual Artist bot. It has also been working to provide more of an ominchannel experience for shoppers, and is also rumored to be looking to expand its physical footprint too, with a store outlet in London’s Westfield shopping center. Further afield, it has see growth in India and opened a new distribution center in Poland. In Brazil, it is expanding distribution by rolling out its products in El Corte Ingles stores. [ Image credit: © Folio Images
Louise Prance Miles, "2016 in review: Sephora – the digital disruptor", Global Cosmetics News, December 19, 2016, © Global Cosmetic Media Limited
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Supermarket Trends Will Stress Gaining, Maintaining, Shopper Loyalty

December 16, 2016: 12:00 AM EST
A supermarket analyst says the top trends of 2017 will improve customer loyalty to stores and lead to better informed shoppers. Trends include greater use of digital technologies, faster checkout, greater variety in the produce department, more meal kits, and the availability of more detailed product information. One way to maintain shopper loyalty, according to John Karolefski, is for stores to increase emphasis on digital marketing. Grocers will embed beacons in shelves shelves, signs and product displays. The sensors interact with smartphones to provide coupons and other discounts. In addition, look for more mobile apps as a way to offer discounts and specials to shoppers. Lastly, expect online grocery ordering and delivery to grow as shoppers become accustomed to the convenience. [ Image credit: ©  Wikipedia ]
"Top Trends in Grocery Shopping for 2017 Announced", News release, GroceryStories.com, December 16, 2016, © GroceryStories.com
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The Drone Delivery Era Begins With Amazon Test In U.K.

December 15, 2016: 12:00 AM EST
Amazon launched a drone delivery test in the U.K. on December 7 that involves only two customers. The test will be expanded to several dozen, and then eventually several hundred, customers who live close to its first Prime Air fulfillment center near Cambridge. Drones are loaded with packages up to five pounds and then rolled out on rails for takeoff. The goal is to ensure that all deliveries arrive within a half an hour. The first Amazon drone delivery – it took 13 minutes from online order to drop off – was an Amazon Fire TV and a bag of popcorn. The drones only fly during daylight and optimum weather conditions. [ Image credit: © Amazon.com ]
Frederic Lardinois, "Amazon starts Prime Air drone delivery trial in the UK — but only with two beta users", Tech Crunch, December 15, 2016, © AOL Inc
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L’Oréal’s Beauty Squad Is Yet Another Example That Authenticity Pays Off Online

December 12, 2016: 12:00 AM EST
A review of how L’Oréal Paris in the UK leveraged relationships with video bloggers underscores the benefit of a shrewd but straight up approach. A few months ago the company worked with five vloggers that combined have 5.5 million views with the aim of working with Kristina Bazaan, the brand’s global digital influencer, to boost the brand and maintain its position as the ‘go-to digital beauty brand.’ Rather than work with one or two vloggers that have wider reach, working with the five members of the Beauty Squad allows L’Oréal Paris to better reach a range of ages and ethnicities. Also, while each vlogger has a smaller base, they are selected for their knowledge and expertise. L’Oréal hopes that by building long-term relationships and seeking honest and comparative reviews it will manage to convince consumers over the long haul.  [Image credit © Philipp Nemenz]
"Here’s How L’Oreal Is Gaining Competitive Advantage With Its ‘Beauty Squad’ ", Trefis, December 12, 2016, © Insight Guru Inc.
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India's E-commerce Market Expected To Expand 200 Percent In 2015-2025

December 11, 2016: 12:00 AM EST
India's e-commerce market, valued at $19.2 billion in 2015, is forecast to expand more than 200 percent by 2025. Growth in the online retail sector is driven by many factors, including rising penetration of the internet and smartphone ownership, expanding online consumer base, changing lifestyles among Indian consumers, and advances in payment technology. Also, the market is expected to see an increase in merger and acquisition activity, driven by international retailers, such as Alibaba, Amazon, and Walmart, seeking to acquire or merge with the country's leading e-commerce companies.
Kristina Balciauskaite, "Anticipated E-Commerce Boom will Drive Logistics Industry in India", Euromonitor, December 11, 2016, © Euromonitor
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Costco Finally Getting Serious About Ecommerce

December 8, 2016: 12:00 AM EST
Costco acknowledges that it’s lagging in ecommerce. As competitors built out their offerings – in the last year Target has invested in IT and improving its search function while Walmart tripled its online range and now offers grocery pickup at hundreds of stores – Costco remains largely a bystander.  Its online sales of around $4 billion (about 3% of sales) are lower than those of much smaller stores such as Best Buy or Macy’s.  Chief Financial Officer, Richard Galanti, recognizes that the company doesn’t meet industry standards but says that this will change. Improvements include increasing the number of high-end brands available online, improving search and streamlining checkout. It will also rollout better order tracking and simplify returns. In all this, Costco must balance its desire to offer a limited number of items (the average store carries about 8,000 against some 150,000 at a Walmart) and its desire to remain a physical destination where it feels it can better differentiate. [Image credit © Kris Wilson]
Phil Wahba, "Costco's Battle Plan for the E-Commerce Wars", Fortune, December 08, 2016, © Time Inc.
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Mintel Report Highlights Four North American Consumer Trends

December 7, 2016: 12:00 AM EST
Mintel’s new report on North America consumer trends highlights four topics. The first, which the author calls “The Echo Chamber of Secrets”, suggests that the rush to personalization means consumers are only being shown ideas and services they already identify with and brands need more disruption to help reach inside consumers’ “bubbles” to encourage them to extend beyond their comfort zones. “Reality 2.0” reflects the growing demand for novel experiences that enable the consumer to become more immersed in their chosen worlds, through technology like virtual and augmented reality, and live streaming. Mintel says consumers are becoming frustrated with inaction by “the system” and encourages brands to “Be the Change”. The fourth trend, “Life in Sync”, suggests that the strides being made by artificial intelligence are making life smarter and more seamless. [ Image credit: © Eugenio Marongiu ]
Carli Gernot , "Trend Tracker: North America Consumer Trends 2017 (1/2)", Mintel, December 07, 2016, © Mintel Group Ltd.
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India To Become Second Largest E-Commerce Market Within 20 Years

December 5, 2016: 12:00 AM EST
The authors of Worldpay’s Global Payments Report 2016 say that India will become the second largest e-commerce market by 2034, replacing the US behind China. It expects the channel in India to grow at an average 28 percent per year from 2016 to 2020, reaching nearly $64 billion in that year. Etailers like Amazon and Alibaba are establishing platforms to take advantage in the growth of online sales in India, driven by rising Internet penetration. Worldpay expects the 350 million Indian consumers online today to almost double to 600 million by 2020, supported by rapid take up of mobile phones and inexpensive usage. Worldpay expects the use of e-wallets to grow strongly in India, from just eight percent of the country’s online shoppers today. [ Image credit: © ]
"India Set to Become World's Largest E-Commerce Market", Business Standard, December 05, 2016, © Business Standard
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