Already have an account? Sign in.

 Remember Me | Forgot Your Password?
<<12345678910>> Total results:1012 References Per Page:

Samsung Joins Estee Lauder To Host 2018 Style Dimension Fashion And Beauty Event

September 14, 2018: 12:00 AM EST
Samsung and beauty giant The Estee Lauder Cos. Inc. joined forces to host the 2018 WWD x Samsung Style Dimension, an industry event highlighting the use of immersive technologies in creating consumer experiences. Held on September 6 and 7, the event also focused on industry trends involving the integration of beauty, fashion, and technology. Unlike its previous editions, the 2018 Style Dimension allowed those who attended the event to buy all the beauty brands on display and to interact with pop-up displays enabled by Samsung’s technologies.[Image Credit: © Estée Lauder Inc]
Tracey Greenstein, "Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers’", WWD, September 14, 2018, © Penske Media Corporation
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

L’Oreal Paris Launches ModiFace-Enabled AR Try-On Tool

September 13, 2018: 12:00 AM EST
L’Oreal Paris has launched the Try On, an augmented reality try-on tool powered by the ModiFace virtual technology. Requiring no other apps, the tool allows consumers to virtually try on more than 300 of the company’s beauty products, including blushes, eyeshadows, eyeliners, lipsticks, and lip liners. Available on LorealParisUSA.com, the Try On tool is easy to use, with users needing to follow only four steps.[Image Credit: © L’Oréal Paris]
"L'Oréal Paris Launches New Virtual Try-On Tool", PR Newswire, September 13, 2018, © PR Newswire Association LLC
Domains
E-TAIL360
Companies
Themes
Channels
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Coca-Cola Seeks Worldwide Patent For Pin Code Technology For Beverage Packaging

September 10, 2018: 12:00 AM EST
Coca-Cola has applied for an international patent to protect its technology for reading low-resolution, multi-character pin codes on bottle caps and cartons. The company applied for a U.S. patent in February 2017. The application uses artificial intelligence to allow smartphone-equipped buyers to scan reward codes associated with its loyalty program. In the patent application Coca-Cola said that the technology provides “commercially reliable results.” Packaging already contains QR codes, data matrix codes, and bar codes, but the new pin codes “can drive and really create completely new experiences for consumers,” according to a packaging executive.
Kacey Culliney , "Coca-Cola seeks global patent on AI mobile app", Beverage Daily, September 10, 2018, © William Reed Business Media Ltd
Domains
E-TAIL360
Companies
Themes
Legislation & Regulation
Technology
Geographies
Worldwide
North America
United States of America

Perfect Joins Flying Solo NYC And YouCam Makeup To Offer AR Beauty Events During New York Fashion Week

September 7, 2018: 12:00 AM EST
Perfect Corp. has partnered with fashion house Flying Solo NYC to provide consumers with an augmented reality beauty experience using the YouCam Makeup app at the 2018 New York Fashion Week. To be featured during the AR event are two new looks featuring airbrush accents and colorful lashes. These looks will be integrated into YouCam Makeup to allow users to virtually try on the looks. Also, YouCam and Flying Solo will live stream a beauty special event in the app.[Image Credit: © Perfect Corp]
"YouCam Makeup & Flying Solo Kick Off NYFW with a One-of-a-Kind AR Beauty Experience Bringing This Season’s Runway Looks to Life", Business Wire, September 07, 2018, © Business Wire, Inc.
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
Technology
Geographies
Worldwide
North America
United States of America

Brands Add Artificial Intelligence, Sensors, Other Technologies To Skincare Devices

September 7, 2018: 12:00 AM EST

Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.[Image Credit: © FOREO]
Emma Sandler, "The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018, © Digiday Media
Domains
E-TAIL360
Companies
Themes
Technology
Geographies
Worldwide
North America
United States of America

Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon

September 7, 2018: 12:00 AM EST
Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.[Image Credit: © Glossier Inc.]

Sarah Perez, "Glossier CEO Emily Weiss on why the company won’t sell on Amazon", TechCrunch, September 07, 2018, © Oath Tech Network.
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Geographies
Worldwide
North America
United States of America

Voice-Based Commerce Offers Brands New Means Of Differentiating Themselves

September 5, 2018: 12:00 AM EST
To differentiate themselves from competitors in voice-based commerce, consumer packaged goods companies are expected to take a number  of steps. These include creating an audio brand consistent with other elements of their branding, such as colors and logo, owning a brand voice that is distinct from Alexa, and creating unique “audio logos”. According to Tribal Worldwide London head of experience design, Sunny Kumar, after finding a voice, brands should know how to use it. Aptos marketing director Dave Bruno said brands should “take voice seriously” and make it as easy as possible to remember how to engage using the platform.[Image Credit: © Amazon.com, Inc. or its affiliates]
Matthew Stern, RetailWire, "Do CPGs Need Their Own Voice for Alexa?", CPG Matters, September 05, 2018, © CPG Matters
Domains
E-TAIL360
Companies
Themes
Customers
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

FOREO Adds Artificial Intelligence Features To LUNA fofo Line Of Beauty-Tech Products

August 30, 2018: 12:00 AM EST
FOREO Institute is developing ways to incorporate artificial intelligence into its LUNA fofo line of beauty technology products. Founded in 2013, FOREO has been creating high-tech products for the beauty industry, as well as “sleek” product designs. Among the industry “firsts” the company has come up with include the first silicone cleansing brush.[Image Credit: © FOREO]
"FOREO spearheads innovation in beauty technology industry", Saudi Gazette, August 30, 2018, © www.saudigazette.com.sa
Domains
E-TAIL360
Companies
Themes
Channels
M-commerce
Technology
Geographies
Worldwide
EMEA
Europe
Sweden

Hershey Rolls Out New Omnichannel That Blurs Online and Offline

August 30, 2018: 12:00 AM EST
Hershey Co. has a ‘digital’ strategy that is centered on four components, search, content, conversion, and community. It is designed to enhance the company’s competitive advantage and help it succeed in the emerging omnichannel marketplace and holds that there is no offline and online division, but rather a continuum between the two. The initial goal is to convert a purchase, but the long-term goal is repeat purchases and to earn a place on the consumers digital shopping list. Hershey is also experimenting with digital impulse sales.  [Image Credit: © THE HERSHEY COMPANY]
Keith Nunes, "Inside Hershey’s digital strategy", Food Business News, August 30, 2018, © SOSLAND PUBLISHING COMPANY
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
Geographies
Worldwide
North America
United States of America

Infinite Beauty Starts Offering HydraFacial MD Highlights High-Tech Beauty Treatments In Maryland

August 24, 2018: 12:00 AM EST
Infinite Beauty has begun offering its HydraFacial MD Highlights high-tech beauty services at its spa location in Bethesda, Maryland. Noted for its technology-focused approach to beauty care, the company operates eight spa locations that provide customers with innovative treatments, such as high-frequency, microcurrent, ultrasonic, and LED light therapy. According to the company, the HydraFacial process can increase skin hydration, help reduce lines and wrinkles, as well as enhance the appearance of hyperpigmentation or redness.[Image Credit: © Infinite Beauty USA]
"Infinite Beauty Continues to Ramp Up Investment in Beauty Technology", Newswire.com, August 24, 2018, © Newswire.com LLC
Domains
E-TAIL360
Companies
Themes
Channels
Technology
Geographies
Worldwide
North America
United States of America

Media Brands Can Generate New Revenue By Developing Human-Centric Programming

August 19, 2018: 12:00 AM EST
Media companies can gain access to a potentially huge market opportunity by creating programs that include the voice of small business owners and executives. Based on lessons learned from the experience of blog website HuffPost, media companies should adopt a human-centric model, such as a “native content distributor network” where contributors pay for access to the platform but must be held to the same journalistic standards as professional journalists are. Also, native offerings created for individuals and small businesses can be added to new and current programming.[Image Credit: © William Iven @ Pixabay.com]
Scott Gerber, "4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising", Adweek, August 19, 2018, © Adweek
Domains
E-TAIL360
Companies
Themes
Channels
Customers
Digital Marketing
M-commerce
Geographies
Worldwide
North America
United States of America

Coca-Cola Looks To The Past For Lessons In The Age Of Digital Transformation

August 16, 2018: 12:00 AM EST
Coca-Cola’s chief digital executive, speaking at a conference in Australia, noted that his company’s success in reaching and serving 1.5 billion customers globally is the result of a two-pronged effort that sometimes clashes. Traditional marketing – all about awareness, reach, and frequency – abuts the digital world, whose key is personalization. “And those, at times, are somewhat opposing forces,” said David Godsman. But when the company does bring the two forces together, “there’s something magical there that we can create with our consumers.” Moreover, as the company re-orients itself around customer experiences, efficient and productive operations, self-disruption, and cultural transformation, it must apply lessons learned from past successes and failures. The motto, he said, is “kiss the past hello,” even in the midst of digital transformation.  
Catriona Hay, "Coca-Cola’s Chief Digital Officer On “Kissing The Past Hello”", BandT AUS, August 16, 2018, © The Misfits Media Company Pty Limited
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
Technology
Geographies
Worldwide
Asia-Pacific
Australia

Some Factors Limit Adoption Of Voice Commerce By Consumers And Retailers

August 16, 2018: 12:00 AM EST
There are several reasons why consumers and marketers will not adopt voice technology-enabled commerce as fast as some analysts forecast. First, consumers are not going to purchase clothes or electronics because they cannot browse products with voice. Also, retailers and brands still need to address securities issues, including parental control and control of Alexa and Siri through subliminal messages in music. Voice technology is brand-biased; for example, there is a strong probability that consumers' order for batteries will return Amazon Basics-branded products. Without enough competition, voice is not an even playing field at present.[Image Credit: © PhotoMIX-Company @ Pixabay.com]
Greg Alvo, "4 Reasons Why Retail Isn’t Quite Ready for Voice Assistants Yet", Adweek, August 16, 2018, © Adweek
Domains
E-TAIL360
Companies
Themes
Channels
Customers
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Big Investors Back Food Waste App Start-Up

August 15, 2018: 12:00 AM EST
Two-year-old Swedish tech start-up Karma has caught the interest of serious investors intrigued by an app that links restaurants and supermarkets with consumers looking for a food bargain. The company just completed a $12 million Series A funding round whose participants include Bessemer Venture Partners of the U.S., Kinnevik, and Electrolux, the global appliance manufacturer. So far Karma has convinced 1,500 food sellers, including hotels, cafes and bakeries, to distribute surplus food to 350,000 Karma users. The win-win proposition gives customers half-price food while providing food sellers income on food that otherwise would end up in the dumpster. [Image Credit: © Karma]
Amelia Heathman, "Expansion of Karma app shows tech industry is taking food waste problem seriously", Evening Standard, August 15, 2018, © Evening Standard Ltd
Domains
E-TAIL360
Companies
Themes
Channels
Technology
Geographies
Worldwide
EMEA
Europe
United Kingdom

Voice Technology-Based Commerce Still A Long Way From Widespread Adoption By Consumers, Surveys Reveal

August 14, 2018: 12:00 AM EST
According to The Information, only 2 percent of devices that include Amazon's Alexa voice assistant have been used to buy things online. Data revealed that out of that 2 percent, only 10 percent showed repeat purchases. About half of 491 Internet users in the US and the UK said they have never used a smart speaker to make a purchase, with 20 percent saying they do not have a smart speaker at all. More than half of 500 Internet users across the US and UK, when asked what do they use their smart speakers for the most, said they do not use a smart speaker. Checking the weather was the most commonly cited use for the smart speaker by 12.3 percent of respondents, with voice shopping accounting for  10.4 percent.[Image Credit: © HeikoAL @ Pixabay.com]
Amanda Zantal-Wiener, "Why Voice Shopping Is Just Getting Started [New Data]", HubSpot, August 14, 2018, © HubSpot, Inc.
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Virtual Assistants Compete With Each Other For Right To Shape Customer Experience

August 14, 2018: 12:00 AM EST
Today's competition among virtual voice assistants represents a “strategic” battle for customer experience expected to determine the course of consumer marketing in the future. As industries move to adopt virtual assistants, brands need to fully understand how accepting assistant technology truly affects consumers in order to implement required improvements that drive customer experience for the long term. Challenges faced by brands include accurate voice recognition and providing consumers full autonomy over their customer experience.[Image Credit: © Andres Urena on Unsplash]
Keith LaFerriere, "3 Ways Virtual Assistants Can Overcome Road Blocks and Stand Apart From Competitors", Adweek, August 14, 2018, © Adweek
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

L'Oreal Faces Need To Rethink Marketing Due To Voice Technology

August 14, 2018: 12:00 AM EST


Voice technology is expected to make L'Oreal rethink some aspects of the beauty company's marketing and branding strategies and practices. According to L'Oreal global ecommerce acceleration director Antoine Borde, these issues include many customers' inability to pronounce the name of brands, such as Maybelline. Related to this, marketers at beauty companies may need to stop using fancy names for their brands.[Image Credit: © L'Oréal 2017 Annual Report]
"How L'Oréal is thinking about voice", WARC , August 14, 2018, © WARC
Domains
E-TAIL360
Companies
Themes
Channels
Customers
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
EMEA
United States of America
Europe

Mobile Apps That Promise Speed, Efficiency Are Changing The Café Business In China

August 14, 2018: 12:00 AM EST
A new wave of Chinese cafés is focusing less on the quality of the coffee and more on fast and efficient service in the morning. Start-up café chain Luckin, launched with $150 million in funding last November, now has 500 locations and is valued at $1 billion. It poses a major competitive threat to coffee giant Starbucks. Luckin was designed around the idea of speed and efficiency, strategically locating cafés where customers are most likely going to want a coffee fast – near offices – and promising a hot cup of coffee delivered within a half hour. Meanwhile Starbucks, feeling the pressure from rivals like Luckin, is ramping up its digital convenience for customers and will be launching a “new retail” partnership with Alibaba to offer online delivery.
Jessica Rapp, "Digital coffee", JWT Intelligence, August 14, 2018, © The J. Walter Thompson Company
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
Logistics & Fulfilment
M-commerce
Technology
Geographies
Worldwide
Asia-Pacific
China

Virtual Beauty Try-Ons Could Be Available In-Flight

August 14, 2018: 12:00 AM EST
Augmented reality tools are becoming mainstream in travel retail stores in airports around the world. Sunglass Hut had a “magic mirror” in its store in Queen’s Terminal, London Heathrow, some four years ago. The trend is being extended to the airports’ beauty stores. Last year, the Lancôme holiday pop-up In Singapore Changi’s Terminal 3 allowed users access to the AR makeover app, Virtual Mirror, and in the new Terminal 2 building at Incheon International Airport in South Korea, Lancôme and Chanel stores are using interactive and virtual tools. AR technology in the duty-free shops is getting more sophisticated, and it could be extended to the air too, with travelers “trying on” and buying products in-flight. Qantas and Air France are among airlines testing AR entertainment systems. [Image Credit: © maicou3834 from Pixabay.com]
Harriet Baskas , "Beauty Boost: Duty-Free Shopping Now Includes Virtual Makeovers", Apex.aero, August 14, 2018, © Airline Passenger Experience Association (APEX)
Domains
E-TAIL360
Companies
Themes
Channels
Technology
Geographies
Worldwide
Asia-Pacific
Singapore
South Korea

Second-Generation Chatbots Gain Multi-Language Skills And Enhanced Customer-Facing Capabilities

August 13, 2018: 12:00 AM EST
Chatbot technology has arrived and been accepted by companies and customers alike, with 57 percent of marketing firms using chatbots or planning to start doing so by the end of 2017, according to Forrester. Results of one survey revealed 69 percent of customers prefer interacting with chatbots for immediate contact with brands, while another study found out that 40 percent do not care if contact is with a human or chatbot as long as help is received. Today, the second generation of chatbots, powered by artificial intelligence, shared open-source technologies, and advances in natural language processing, are capable of conversing in multiple languages. These innovations, in turn, help huge corporations and small businesses in managing global operations and providing services to international customers.[Image Credit: © Gerd Altmann @ Pixabay.com]
Mitul Tiwari, "How Multilingual Chatbots Will Change The Voice of Business", Forbes, August 13, 2018, © Forbes Media LLC
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Some Smart Speaker Buyers Ready To Buy Personal Care And Beauty Products Via Voice-Technology Devices, Survey Shows

August 13, 2018: 12:00 AM EST

Among US smart speaker buyers, 39 percent said they are most receptive to shopping for personal care and wellness products using voice commerce, according to a Digitas survey in June 2018 by The Harris Poll. Results of the survey also revealed 38 percent of respondents are willing to buy beauty supplies using the platform. Also, 85 percent of respondents said that sometimes they bought the virtual assistant's most recommended product rather than the brand they initially wanted to buy.[Image Credit: © Photo by Rahul Chakraborty on Unsplash]
Jen King, "How Brand Loyalty Plays Out in Voice Commerce", eMarketer , August 13, 2018, © eMarketer Inc.
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

IBM’s Blockchain Program Seeks To Eliminate Food Fraud By Partnering With Producers And Retailers

August 11, 2018: 12:00 AM EST

Announced in August 2017, IBM’s Food Trust is a blockchain-enabled cloud-based system designed to help retailers determine the sources of food contamination. Counting 10 food producers and retailers, including Dole, Driscoll’s, and Kroger, among its partners, the system uses blockchain to link the members using a “transparent, permanent and shared record” of the “most urgent areas” in the global food supply chain. At present, the IBM Food Trust system accounts for more than 350,000 food data transactions, covering dozens of food products, such as vegetables, meats, and spices.[Image Credit: © IBM]

Rachel Wolfson, "Understanding How IBM And Others Use Blockchain Technology To Track Global Food Supply Chain", Forbes.com, August 11, 2018, © Forbes Media LLC
Domains
E-TAIL360
Companies
Themes
Technology
Geographies
Worldwide
North America
United States of America

Industry Adoption Of Voice Marketing Still Has A Long Way To Go, Surveys Reveal

August 10, 2018: 12:00 AM EST
Businesses are at the early stage of adopting voice technology-enabled devices as a marketing tool. With 47.3 percent of US consumers having access to smart speakers, such as Amazon Echo, Apple HomePod, or Google Home, according to a recent study, voice technology presents a huge market opportunity for brands. CPG giant Procter & Gamble, for example, has been experimenting with in-home voice technology. It has created an Alexa skill for its Tide detergent brand, helping consumers remove more than 200 kinds of stains. For its part, PR agency APCO Worldwide launched the AI Comms Lab, a department serving as an incubator for ideas, such as early adoption of voice marketing.[Image Credit: © Przemyslaw Marczynski on Unsplash]
Chris Daniels , "Why brands are just finding their voice with Alexa and its competitors", PRWeek, August 10, 2018, © Haymarket Media Group Ltd.
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

L'Oreal, ModiFace Partner With Facebook To Let Consumers Try Makeup Products Through AR-Enabled Experiences

August 9, 2018: 12:00 AM EST
L'Oreal and its recently purchased augmented reality and artificial intelligence company ModiFace have partnered with Facebook to create AR experiences for consumption by users of the social networking platform's camera products. Featuring a direct and seamless link between Facebook and ModiFace, the partners will deliver AR-based experiences, enabling consumers to virtually try on makeup products from leading beauty brands, including Maybelline, L'Oreal Paris, and NYX Professional Makeup. [Image Credit: © Modiface Inc.]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal
Domains
E-TAIL360
Companies
Themes
Channels
Customers
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Panacea’s Co-Founder Introduces The Brand

August 9, 2018: 12:00 AM EST
In an interview with PSFK.com, Terry Lee, the co-founder of new direct-to-consumer beauty brand, Panacea, talks about the business. He believes gender-neutral beauty should be the norm today, and that it’s important for consumers to commit to a daily routine in skincare, to provide “momentum” throughout day. He also commented on the brand’s commitment to minimalism - a small number of products to help drive quality - and transparency - to build consumer trust and loyalty. Lee said the brand could look offline too and omnichannel should be an ambition, but it’s too early for Panacea. Also, with only a small number of products, it would be difficult for the brand to “dominate” the shelf space in stores. Lee added that Panacea is not positioned as a personalized problem-solver, but for daily use to address issues highlighted by consumer feedback. The initial three products in the range, therefore, should be seen as a first step, in “a series of hundreds—or thousands—of steps in our journey”, with new products coming.[Image Credit: © Panacea]
"Interview: How A DTC Skincare Brand Builds Consumer Routines Using Customer Insight", PSFK, August 09, 2018, © PSFK LLC
Domains
E-TAIL360
Companies
Themes
Channels
Customers
Geographies
Worldwide
North America
United States of America

L’Oréal And Facebook Team Up For AR Makeup Experience Using Modiface

August 9, 2018: 12:00 AM EST
L’Oréal, using its recently-acquired ModiFace solution, is collaborating with Facebook on creating an augmented reality makeup try-on experience through the social media platform’s camera products. Facebook says this brings AR into the mainstream. L’Oréal’s Chief Digital Officer, Lubomira Rochet, said that the two companies share a belief that AR is becoming an increasingly crucial way for consumers to discover brands and products.[Image Credit: © Modiface Inc.,]
"L'Oreal's ModiFace launches long-term Augmented Reality collaboration with Facebook", L’Oreal, August 09, 2018, © L’Oreal Group
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide

Most American Adults Lose Brand Loyalty When Buying With Virtual Voice Assistants

August 8, 2018: 12:00 AM EST
In the US, 85 percent of adults who have made an online purchase using a virtual voice assistant say they have purchased, at least once, the top recommendation by the VVA instead of the specific brand they planned to buy. Results of the Digitas online survey covering more than 2,000 American adults showed voice assistants may adversely affect brand loyalty. Some of the study's key results include millennial VVA purchasers are more than twice as likely as their 45-64 years old counterparts in purchasing the first option offered by the VVA. Also, 78 percent of respondents said they would be likely to check other options if they were using a VVA with screens.[Image Credit: © Digitas]
"Brand Loyalty vs. Virtual Voice Assistants", Digitas, August 08, 2018, © Digitas
Domains
E-TAIL360
Companies
Themes
Channels
Customers
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Artificial Intelligence, Related Technologies Drive Growth In Beauty And Personal Care Markets

August 7, 2018: 12:00 AM EST
Artificial intelligence is driving growth and innovations in the beauty industry. With its ability to quantify beauty through biometrics and data analysis, AI offers the “perfect solution” for the industry, according to market analysts. AI, combined with cosmeceuticals, is expected to provide consumers with customized beauty solutions. Leading beauty brands are using AI-based solutions, such as AI chatbots and AI-powered algorithms, to enhance their online capabilities to provide customers with personalized shopping experience. For their part, haircare brands are relying on AI and machine learning algorithms to provide consumers with customized and unique solutions, such as personalized combinations of shampoo and conditioner ingredients. [Image Credit: © Roberto Delgado Webb]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Stravium Intelligence LLP
Domains
E-TAIL360
Business Models
Companies
Themes
Technology
Geographies
Worldwide
North America
United States of America

AI Advances Will Create New Opportunities Throughout The Beauty Supply Chain

August 7, 2018: 12:00 AM EST

The global cosmeceuticals is sector expected to attract over US$60 billion in sales by 2020, and artificial intelligence could provide an opportunity for more brands to offer customized beauty solutions. AI is already being adopted by some brands, with AI personal stylists, chatbots and product recommendations. The haircare category is one that is embracing the opportunities afforded by AI and machine learning developments to, for example, create a formulation personalized for the consumer’s hair type, and packaged with a personal touch, which will define new frontiers for the packaging industry too. In fact, AI will be increasingly integrated throughout the supply chain, and create the platform for even deeper communication with the consumer. [Image Credit: © Simona Šimonová]
Kamalika Some, "How Artificial Intelligence is Adding Glitter to the Beauty Industry", Analytics Insight, August 07, 2018, © Analytics Insight
Domains
E-TAIL360
Companies
Themes
Channels
Customers
Digital Marketing
Technology
Geographies
Worldwide
North America
United States of America

Marketers Use Add-Ons To Turn Alexa Into Voice-Enabled Branding Tools

August 6, 2018: 12:00 AM EST

Brands are using voice technologies, including Amazon's Alexa voice assistant, as a marketing tool. Alexa lets users add “skills” to Amazon's voice platform in the same way that consumers add apps to their smartphones. City-guide service Time Out has added a skill to Alexa to allow users to find attractions and things to do in cities by asking the voice assistant. Whiskey brand Johnny Walker's Alexa skill offers personalized experience for consumers, teaching them about whiskey and enhancing the brand's connection with them. Detergent brand Tide has developed a skill for Alexa providing consumers with tips on how to remove stains from their laundry.[Image Credit: © Photo by James McDonald on Unsplash]
Bonnie Harris, "How Brands Are Marketing with Voice Technology", Business 2 Community, August 06, 2018, © Business 2 Community
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Owners Of Alexa Devices Not Using Them For Shopping, Report Shows

August 6, 2018: 12:00 AM EST

According to The Information, only 2 percent of consumers who own an Alexa-enabled device said they have used for shopping. Data from the report showed 90 percent of respondents who said they have used the device for shopping used it only once. People are still using the devices for trivial applications, such as getting weather forecasts and playing music.[Image Credit: © Photo by Piotr Cichosz on Unsplash]
Bryan Clark, "Alexa isn’t the shopping behemoth Amazon hoped it would be", The Next Web , August 06, 2018, © The Next Web B.V.
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Einstein Says It Has Perfected Its Mobile App

August 6, 2018: 12:00 AM EST
Colorado-based Einstein Bros. Bagels is launching its “perfect” smartphone app with a rewards program and a one-day offer of a free bagel and shmear with purchase to anyone who shows a restaurant brand's mobile app on their device. To participate, customers need to download the app and sign up for the Shmear Society Rewards program. Members are eligible to enjoy a free egg sandwich with purchase on their birthday and two points for every $1 spent in-store, which can be redeemed at any time for food and beverages at participating locations. Einstein Bros. Bagels is part of the Coffee Bagel Brands family, which includes Caribou Coffee, Bruegger's Bagels, Noah's New York Bagels, and Manhattan Bagel. [Image Credit: © Einstein Bros. Bagels]
"Einstein Bros. Bagels Extends Free Bagel and Shmear to All Restaurant Mobile App Users", PRNewswire, August 06, 2018, © PR Newswire Association LLC
Domains
E-TAIL360
Themes
Digital Marketing
M-commerce
Geographies
Worldwide
North America
United States of America

Almost Half Of Respondents Prefer To Use Virtual Beauty Advisors, Survey Says

August 3, 2018: 12:00 AM EST
According to a survey of female beauty consumers in the US from Automat, 49 percent of consumers they definitely would or are likely to use a virtual beauty advisor when shopping online or offline. Data revealed consumers prefer to shop with a virtual advisor because they have a hard time making purchasing decisions, with 70 percent of respondents saying they are overwhelmed by available beauty product choices. Among respondents who are likely to use an online beauty advisor, 84 percent prefer communicating with chat or text, with 43 percent saying they prefer retailers' websites as the channel for contacting virtual advisors. [Image Credit: © Perfect Corp.]
Daniel Keyes, "Beauty shoppers want virtual advisors", Business Insider, August 03, 2018, © Insider Inc
Domains
E-TAIL360
Companies
Themes
Channels
Customers
Digital Marketing
Technology
Geographies
Worldwide
North America
United States of America

Beauty Industry Embraces Augmented And Virtual Reality Technologies As Marketing, Customer Service Tools

August 3, 2018: 12:00 AM EST
Beauty brands are using augmented reality and virtual reality technologies to create customized strategies for differentiating themselves from the competition and for selling products and services. For example, makeup expert Charlotte Tilbury introduced a “Magic Mirror”, an AR-enabled device that lets users see their face wearing Tilbury's 10 beauty looks, when she launched her new Beauty Wonderland at Dubai Mall. Another sign of the growing importance of technology for beauty brands was L'Oreal's acquisition of AR mirrors pioneer ModiFace. [Image Credit: © CTBL]
Aishwarya Tyagi, "Is hyper reality the future of the beauty industry?", Khaleej Times, August 03, 2018, © Khaleej Times
Domains
E-TAIL360
Companies
Themes
Channels
Customers
M-commerce
Technology
Geographies
Worldwide
EMEA
Middle East- Africa
United Arab Emirates

New Study Highlights Growing Use Of Beauty Advisors

August 3, 2018: 12:00 AM EST
According to a new study by Automat, US beauty shoppers are embracing the use of advisors to provide tips and product recommendations. Beauty advice is now being channeled through new tools, including chat, as well as texting and live video. The survey found that 49% of respondents would definitely or likely use a virtual advisor when shopping online or offline, to help them navigate the growing number of options - 70% say they are overwhelmed by product choice. However, around two-thirds would prefer to browse in-store without an advisor, making it easier for advisors to reach consumers online. 78% prefer to look online before they buy in any channel. The study concluded that brands need to consider chatbots and artificial intelligence. [Image Credit: © Porapak Apichodilok]
Daniel Keyes, "Beauty shoppers want virtual advisors", Business Insider, August 03, 2018, © Insider Inc.
Domains
E-TAIL360
Companies
Themes
Customers
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Social Media Grabbing Bigger Piece Of Marketing Pie, Survey Reveals

August 2, 2018: 12:00 AM EST


According to Hanapin Marketing, the number of marketers spending over half of their budget on social campaigns increased 200 percent in the past year. Data from the survey showed 88 percent of marketers invest in Facebook, compared with 93 percent in the previous year. Also, Facebook has remained the top choice for advertisers, with 66 percent of respondents picking the social media platform over its rivals.[Image Credit: © Hanapin Marketing LLC]
Laurie Sullivan, "Even Search Marketers Investing 200% More In Social", MediaPost, August 02, 2018, © MediaPost Communications
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
Technology
Geographies
Worldwide
North America
United States of America

Samantha Bort Talks About L’Oréal USA’s Focus On New Technology

August 2, 2018: 12:00 AM EST
In an interview with The Drum, Samantha Bort, manager of digital innovation and entrepreneurship for L'Oréal USA, discusses the importance of new technology at the company. She said new technology needs to answer some key questions: why it exists and how it will improve the consumer’s experience, and also do the developers have a long-term plan for it that will benefit L’Oréal. In Bort’s opinion, AI is an exciting opportunity, enabling the company to provide a personalized experience at scale, highlighting the 2017 launch in the USA of the company’s first chatbot, for Kiehl’s on Facebook Messenger. She is currently most excited about “conversational commerce”, with chat and voice bringing new opportunities, and blockchain. [Image Credit: © Gerd Altmann from Pixabay.com]
Stephen Lepitak, "Q&A: L'Oréal USA innovation boss on new tech and conversational commerce", The Drum, August 02, 2018, © Carnyx Group Ltd
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
EMEA
Europe
United Kingdom

L'Oreal USA Innovation Head Bort Discusses How Innovations Drive Her Company

August 2, 2018: 12:00 AM EST
L'Oreal USA manager of digital innovation and entrepreneurship, Samantha Bort, said she keeps abreast of the latest developments in technology and innovation by getting information from different sources. Also, she always thinks of herself as the consumer before the marketer and looks at the reason why a technology exists and how it will improve the consumer experience. Bort said her company has been using artificial intelligence to personalize the consumer experience at scale. She considers conversational commerce as one of the most exciting innovations, as well as blockchain and how it can be applied to the beauty industry. [Image Credit: © L'Oréal Corp]
Stephen Lepitak, "Q&A: L'Oréal USA innovation boss on new tech and conversational commerce", The Drum, August 02, 2018, © Carnyx Group Ltd
Domains
E-TAIL360
Companies
Themes
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Search Marketers Have Nothing To Worry About Voice Technology's Implications

August 1, 2018: 12:00 AM EST
Despite the fast-growing popularity of voice-controlled devices, with 53 percent of chief marketing officers expected to invest in voice search in the coming year, according to Internet Retailing, search marketers do not have to worry about its impact on their platform. Voice-controlled devices may be a new channel for searching for information; however, the search marketing techniques that go with them are likely to be similar to those already put in place by successful marketers. With voice-controlled searches gaining more advanced capabilities than before, search marketers need to keep doing well instead of worrying about the new technology's impact on their business.[Image Credit: © CSTRSK from Pixabay]
Andy McCaul, "What does voice innovation mean for search marketing?", Marketing Tech News, August 01, 2018, © Marketing Tech News
Domains
E-TAIL360
Companies
Themes
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Snapchat Introduces Speech-Recognition Lenses With AR Capabilities

August 1, 2018: 12:00 AM EST


Multimedia messaging app Snapchat launched its speech-recognition lenses. Compared with the company's Lens visual lenses, the augmented reality-enabled lenses offer various applications for social media and business. At present, the company's AR business is already generating revenue, accounting for $281 million in the fourth quarter of 2017.[Image Credit: © Snap Inc.]
Jesse Damiani, "Snapchat's New Voice-Activated Lenses Point To A Wild Future For AR Advertising And Commerce", Forbes.com, August 01, 2018, © Forbes Media LLC
Domains
E-TAIL360
Companies
Themes
Channels
Technology
Geographies
Worldwide
North America
United States of America

HiMirror Mini Comes In Small Package With Impressive List Of Smart Features

July 31, 2018: 12:00 AM EST

Equipped with most of the features that came with the original HiMirror smart mirror, the HiMirror Mini comes in a smaller package and includes a built-in stand. In smart mode, the mirror functions like a tablet computer with a full-features touchscreen. It lets users login to their wifi, it responds to commands, and can navigate the system using touch. HiMirror Mini comes with YouTube built in, allowing users to play back online videos of makeup tutorials and other beauty tips. Other built-in apps include Facebook and Instagram. [Image Credit: © Cal-Comp Big Data, Inc]
Stephanie Montes, "HiMirror's Smart Beauty Mirror Lets You Watch Tutorials As You Do Your Makeup", Elite Daily, July 31, 2018, © Bustle Digital Group
Domains
E-TAIL360
Companies
Themes
Channels
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

New FreshCloud Platform Monitors Produce Quality Through The Supply Chain

July 31, 2018: 12:00 AM EST
Food preservation company AgroFresh Solutions announced the launch of its FreshCloud platform, a data- and insights-driven solution for monitoring produce quality through the supply chain. The company also announced the acquisition of Verigo, an “Internet of Things” (IoT) company offering end-to-end visibility and management of cold-chain logistics. FreshCloud offers real-time predictive data insights that improve efficiency in the delivery of produce to global consumers.  Verigo's technology is the foundation of FreshCloud Transit Insights, and triggered a revamp of AgroFresh's AdvanStore offering, now called FreshCloud Storage Insights. FreshCloud Predictive Screening, also a component of the FreshCloud platform, predicts the risk of disorder development during storage by analyzing gene expression at commercial harvest, resulting in more informed storage management decisions. [Image Credit: © AgroFresh]
"AgroFresh Launches FreshCloud Platform", PRNewswire, July 31, 2018, © PR Newswire Association LLC
Domains
E-TAIL360
Companies
Themes
Channels
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Brandless Secures $240-Million Investment From Softbank

July 31, 2018: 12:00 AM EST
Japan's Brandless Inc. revealed Softbank's $100-billion Vision Fund investment unit has invested $240 million in the online retailer. In three previous rounds of funding, the online seller of exclusively own-brand, generic daily household products had easily secured $51 million. According to Softbank managing partner Jeff Housenbold, Brandless' data focus and its ability to create excitement around ordinary products have convinced the bank to invest in the online retailer.[Image Credit: © Brandless, Inc.]
Sarah McBride, "This No-Brand Startup Won $240 Million to Fight Amazon on Price and Quality", Bloomberg Businessweek, July 31, 2018, © Bloomberg
Domains
E-TAIL360
Companies
Themes
Channels
M-commerce
Geographies
Worldwide
North America
United States of America

Look Fabulous Forever Launches At-Home Selling Program

July 31, 2018: 12:00 AM EST
UK-based Look Fabulous Forever has launched its At Home home selling program, a sales-representative-based retail scheme similar to those of direct-selling brands, such as Avon. According to the brand of cosmetics for elderly women, the program provides customers and sellers the opportunity to socialize and test the company's collection of beauty products. In early 2018, the company implemented a brand refresh, which included a packaging and design revision.[Image Credit: © Look Fabulous Forever]
Lucy Whitehouse , "Look Fabulous Forever: ageless beauty player launches at-home selling model", Cosmetics Design Europe, July 31, 2018, © William Reed Business Media Ltd
Domains
E-TAIL360
Business Models
Companies
Markets
Themes
Channels
Customers
M-commerce
Geographies
Worldwide
EMEA
Europe
United Kingdom

Lime Crime Marks 10th Year By Opening For Business At Selfridges

July 27, 2018: 12:00 AM EST
Lime Crime, makeup brand with cult following, celebrated its 10th anniversary by launching its products at Selfridges' beauty department. Know for its “colorful, vegan and cruelty-free products”, Lime Crime was launched when online beauty retail or ecommerce was relatively beginning. Its popularity among YouTube beauty bloggers helped make the company popular. According to the company, its decision to launch in Selfridges was prompted by the fact that the UK is its second largest market.[Image Credit: © Lime Crime]
Fiona Ma , "Digital First Beauty Brand, Lime Crime Unveils First European Retail Presence in Selfridges", Women’s Wear Daily, July 27, 2018, © Penske Media Corporation
Domains
E-TAIL360
Companies
Themes
Channels
Digital Marketing
M-commerce
Geographies
Worldwide
EMEA
Europe
United Kingdom

L'Oreal Innovation Contest For Startups Focuses On Three Categories

July 26, 2018: 12:00 AM EST
L'Oreal Innovation Runway, the beauty company's startup challenge, will focus on three categories: personalized beauty experiences, sustainable innovations, and performance materials and products. South Korea-based Sketchon joined the L'Oreal Innovation Runway 2017, receiving research and development support and mentorship from the beauty company. In March 2018, L'Oreal acquired Modiface, which uses facial recognition and augmented reality to let consumers have a realistic preview of how a beauty product would look on them when applied. New Zealand-based Ethique's sustainable innovations include making and selling solid bar soaps, shampoos, and conditioners and earth-friendly packaging. [Image Credit: © L'Oreal Innovation Runway]
Annie The, "3 ways tech is changing the beauty industry", Tech In Asia, July 26, 2018, © Tech In Asia
Domains
E-TAIL360
Companies
Themes
Channels
Customers
M-commerce
Technology
Geographies
Worldwide
Asia-Pacific
China
New Zealand
South Korea

MDacne's Online Payment Deal With AskToPay Makes It Easy For Teenagers To Complete Transactions

July 25, 2018: 12:00 AM EST
Dermatology company MDacne has signed a partnership with AskToPay, an online payment platform for teenagers. One of Mastercard's startup of the year awardees, AskToPay allows teenagers, MDacne's target market, to send payment requests to their parents and complete their transaction with the acne treatment company. Teenagers will find AskToPay's technology convenient to use, the payment service provider said. [Image Credit: © MDalgorithms Inc.]
"MDacne Partners with AskToPay for Revolutionary Sales Solution for Teens", PR Newswire , July 25, 2018, © PR Newswire Association LLC
Domains
E-TAIL360
Companies
Themes
Channels
Payment
Geographies
Worldwide
North America
United States of America

Voice Technology Forces Brands To Think Outside-The-Box Marketing

July 25, 2018: 12:00 AM EST
Businesses need to consider a number of issues when planning to use voice technology as a marketing tool. As a growing number of consumers use voice assistants, smart speakers, and other voice technology-enabled devices, marketers are becoming more interested in voice technology as a way of reaching customers. According to eMarketer's report, “Marketing Beyond the Screen: Using Voice Technology to Boost Brand Engagement,” brands need to adopt a different approach to designing campaigns using voice first. First, voice technology forces marketers to create interactions without the use of screens or keyboards. Also, marketers cannot buy sponsored ads or keywords yet to enhance their brands' search results ranking.[Image Credit: © eMarketer inc.]
Victoria Petrock , "Voice Control Forces Marketers to Think Differently", eMarketer, July 25, 2018, © eMarketer Inc.
Domains
E-TAIL360
Companies
Themes
Digital Marketing
Technology
Geographies
Worldwide
North America
United States of America

Sephora Employs Five Digital Tools To Give Customers Personalized Omni-Channel Experience

July 23, 2018: 12:00 AM EST
Beauty retailer Sephora uses five ways to provide customers with personalized services and tools, according to chief engineering officer Raghu Sagi. With everything starting with what the customer wants, the company lets customers virtually try on products through its Virtual Artist virtual reality tool. Launched in 2017, the Beauty Insider Community provides a virtual social network for customers, allowing them to link up with each other, ask questions, and receive recommendations. Whenever a customer approaches a Sephora store, the company's mobile app becomes the Store Companion tool which offers customers tips and product recommendations. [Image Credit: © Sephora USA, Inc.]
Kristina Stewart, "5 ways Sephora creates a seamless customer experience", National Retail Federation, July 23, 2018, © National Retail Federation
Domains
E-TAIL360
Companies
Themes
Digital Marketing
M-commerce
Technology
Geographies
Worldwide
North America
United States of America

Kanebo Subsidiary Launches MemoMi Digital Mirror Service

July 23, 2018: 12:00 AM EST
Japanese beauty brand Kanebo’s subsidiary, e’quipe, Ltd., plans to launch a service featuring the digital mirror developed by Silicon Valley-based MemoMi Labs Inc. Buyers of SUQQU brand of cosmetics can experience the service while receiving a Gankin facial muscle massage at some retail stores. According to the company, a built-in digital image recorder will record the facial massage session and sends the video to the customer’s smartphone.[Image Credit: © memomi]
"e’quipe to Introduce MemoMi Labs Digital Mirror", Beauty Packaging, July 23, 2018, © Rodman Media
Domains
E-TAIL360
Companies
Themes
Customers
Digital Marketing
Technology
Geographies
Worldwide
Asia-Pacific
Japan
<<12345678910>> Total results:1012 References Per Page:
>> <<
Developed by Yuri Ingultsov Software Lab.