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Period: October 15, 2018 to November 15, 2018
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Hershey Rolls Out New Omnichannel That Blurs Online and Offline

Hershey Co. has a ‘digital’ strategy that is centered on four components, search, content, conversion, and community. It is designed to enhance the company’s competitive advantage and help it succeed in the emerging omnichannel marketplace and holds that there is no offline and online division, but rather a continuum between the two. The initial goal is to convert a purchase, but the long-term goal is repeat purchases and to earn a place on the consumers digital shopping list. Hershey is also experimenting with digital impulse sales.  

"Inside Hershey’s digital strategy", Food Business News, August 30, 2018

Perfect365 Allows Users To Earn Kin Cryptocurrency When Using App

Perfect365 has announced its integration of Kin, the cryptocurrency for consumer apps, allowing the company to become the only augmented reality beauty platform to offer built-in ways to transact using the cryptocurrency. Users of the Perfect365 app will be able to earn Kin within the app and use it to buy premium Perfect365 features. According to Perfect365, the move also aims to encourage women to use cryptocurrencies.

"Perfect365 to Integrate Kin and Bring Cryptocurrency to Beauty Enthusiasts", Business Wire , September 19, 2018

Survey Shows Convenience A Key Reason For The Growing Popularity of Direct-To-Consumer Brands

A survey by Diffusion and YouGov discovered several reasons for the growing popularity of DTC brands among consumers, with convenience being the primary motivation. 27% said buying DTC brands is more convenient than going to a store, with older consumers finding convenience more important than millennials (26% versus 17%). The survey found that DTC brands fell short with personalization, customer service, and limited use of organic or eco-friendly ingredients. Still, DTC looks set for continued growth, with 81% of US internet users indicating they’d buy at least one DTC item in the next five years.

"Where Direct-to-Consumer Brands Are Winning Consumer Confidence", eMarketer , October 04, 2018

Chanel South Korea Launches Online Platform For Cosmetics

In South Korea, Chanel launched an online platform for its cosmetic products and service with a wrapping service and select deliver day option to encourage gifting. Separately, and in an attempt to attract young customers, particularly those in their 20s and 30s, Chanel Korea launched a Coco Game Center pop-up store which features game that feature the Chanel logo.

"Chanel Korea starts online platform for cosmetics", The Investor, October 05, 2018

Big Data And AI Helping Beauty Brands Identify Opportunities, Develop New Products

AI is being used to help companies spot unserved opportunities through analyzing online data such as searches, reviews and purchase patterns. Alibaba’s Tmall Innovation Centre helped L'Oréal China as it developed a male beauty line for the Chinese market, while A.S. Watson, which has 14,400 stores in 24 markets worldwide worked with Unilever to launch TRESemmé hair care in China Some smaller brands are using AI to developed personalized products and services.  Indian brand, Freewill, uses information about an individual’s hair to create personalized hair products, factoring in data such as city and weather. While Singapore-based Alcheme uses AI to analyze a customer’s selfie to assess skin conditions and select and create personalized skin care products.

"Data is power: Indie beauty brands get personal with big data", Cosmetics Design Asia, October 05, 2018

Stores Offer Subscription Services And Recurring Shipments To Attract And Create Loyal Male Customers

Several DTC stores targeted at men have developed subscription and recurring delivery services that allow them to customize and update their preferences. True Sons, which delivers at-home hair dyeing products, lets users set delivery frequency, MeUndies, a $16 per month subscription plan for underwear, allows customers to skip a month whenever they want, and Frank & Oak’s monthly clothing subscription service, Style Plan, allows consumers to return free of charge all selected products for a ‘styling fee’.

"How Brands Like Frank & Oak Create Recurring Subscription Services To Increase Convenience For Male Consumers", PSFK, October 11, 2018

HiMirror Introduces AI Tool For Use in Shops And Salons

HiMirror is to launch two new interactive AI-based mirrors for retail use in January 2019. Enterprise Lite and Enterprise Pro evaluate the user’s skin care requirements to help beauty consultants in stores and salons recommend skin care products and regime. Users will be able to see if their skin has changed from a previous visit. They can also be customized for different product lines. The mirrors are being trialed by Marionnaud, a retailer in France.

"HiMirror prepares to launch new interactive mirrors with AI for retailers", Cosmetics Business, November 16, 2018

Developed by Yuri Ingultsov Software Lab.