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Subject:
E-TAIL360
Period: September 15, 2018 to October 1, 2018
Geographies:
Worldwide
Categories:
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Contents
 

NARS And Shiseido Look To Data And AI To Meet Rising Customer Expectations

NARS, and its Japan-based parent company Shiseido, see data and AI-driven personalization as key in their efforts to cater to the needs of an increasingly digital customer base. Benjamin Lord, NARS executive director of omnichannel of global eCommerce, sees the use of data and AI and critical to stand out in an "oversaturated" beauty market that is cluttered with new players (Glossier, Beautycounter) and established brands (Clinique, Estee Lauder). In 2017, Shiseido acquired AI and AR developer Giran, and more recently, artificial skin tech startup Olivo Labs, and personalization solution provider MATCHCo, in order to help NARS and its other brands (bareMinerals, Dolce & Gabbana…) create new personalized products and seamless experiences for their customers. Shiseido looks to be ahead of most companies: mobile and online sales account for 25 percent of its revenue compared to just over 6 percent for the entire beauty industry as a whole. 

"NARS Cosmetics Puts Its Best Face Forward With AI, Data", PYMNTS, May 30, 2018

Search Marketers Have Nothing To Worry About Voice Technology's Implications

Despite the fast-growing popularity of voice-controlled devices, with 53 percent of chief marketing officers expected to invest in voice search in the coming year, according to Internet Retailing, search marketers do not have to worry about its impact on their platform. Voice-controlled devices may be a new channel for searching for information; however, the search marketing techniques that go with them are likely to be similar to those already put in place by successful marketers. With voice-controlled searches gaining more advanced capabilities than before, search marketers need to keep doing well instead of worrying about the new technology's impact on their business.

"What does voice innovation mean for search marketing?", Marketing Tech News, August 01, 2018

Industry Adoption Of Voice Marketing Still Has A Long Way To Go, Surveys Reveal

Businesses are at the early stage of adopting voice technology-enabled devices as a marketing tool. With 47.3 percent of US consumers having access to smart speakers, such as Amazon Echo, Apple HomePod, or Google Home, according to a recent study, voice technology presents a huge market opportunity for brands. CPG giant Procter & Gamble, for example, has been experimenting with in-home voice technology. It has created an Alexa skill for its Tide detergent brand, helping consumers remove more than 200 kinds of stains. For its part, PR agency APCO Worldwide launched the AI Comms Lab, a department serving as an incubator for ideas, such as early adoption of voice marketing.

"Why brands are just finding their voice with Alexa and its competitors", PRWeek, August 10, 2018

Some Smart Speaker Buyers Ready To Buy Personal Care And Beauty Products Via Voice-Technology Devices, Survey Shows


Among US smart speaker buyers, 39 percent said they are most receptive to shopping for personal care and wellness products using voice commerce, according to a Digitas survey in June 2018 by The Harris Poll. Results of the survey also revealed 38 percent of respondents are willing to buy beauty supplies using the platform. Also, 85 percent of respondents said that sometimes they bought the virtual assistant's most recommended product rather than the brand they initially wanted to buy.

"How Brand Loyalty Plays Out in Voice Commerce", eMarketer , August 13, 2018

Voice Technology-Based Commerce Still A Long Way From Widespread Adoption By Consumers, Surveys Reveal

According to The Information, only 2 percent of devices that include Amazon's Alexa voice assistant have been used to buy things online. Data revealed that out of that 2 percent, only 10 percent showed repeat purchases. About half of 491 Internet users in the US and the UK said they have never used a smart speaker to make a purchase, with 20 percent saying they do not have a smart speaker at all. More than half of 500 Internet users across the US and UK, when asked what do they use their smart speakers for the most, said they do not use a smart speaker. Checking the weather was the most commonly cited use for the smart speaker by 12.3 percent of respondents, with voice shopping accounting for  10.4 percent.

"Why Voice Shopping Is Just Getting Started [New Data]", HubSpot, August 14, 2018

Some Factors Limit Adoption Of Voice Commerce By Consumers And Retailers

There are several reasons why consumers and marketers will not adopt voice technology-enabled commerce as fast as some analysts forecast. First, consumers are not going to purchase clothes or electronics because they cannot browse products with voice. Also, retailers and brands still need to address securities issues, including parental control and control of Alexa and Siri through subliminal messages in music. Voice technology is brand-biased; for example, there is a strong probability that consumers' order for batteries will return Amazon Basics-branded products. Without enough competition, voice is not an even playing field at present.

"4 Reasons Why Retail Isn’t Quite Ready for Voice Assistants Yet", Adweek, August 16, 2018

Media Brands Can Generate New Revenue By Developing Human-Centric Programming

Media companies can gain access to a potentially huge market opportunity by creating programs that include the voice of small business owners and executives. Based on lessons learned from the experience of blog website HuffPost, media companies should adopt a human-centric model, such as a “native content distributor network” where contributors pay for access to the platform but must be held to the same journalistic standards as professional journalists are. Also, native offerings created for individuals and small businesses can be added to new and current programming.

"4 Ways Media Companies Can Take Advantage of a New Era of Native Advertising", Adweek, August 19, 2018

Infinite Beauty Starts Offering HydraFacial MD Highlights High-Tech Beauty Treatments In Maryland

Infinite Beauty has begun offering its HydraFacial MD Highlights high-tech beauty services at its spa location in Bethesda, Maryland. Noted for its technology-focused approach to beauty care, the company operates eight spa locations that provide customers with innovative treatments, such as high-frequency, microcurrent, ultrasonic, and LED light therapy. According to the company, the HydraFacial process can increase skin hydration, help reduce lines and wrinkles, as well as enhance the appearance of hyperpigmentation or redness.

"Infinite Beauty Continues to Ramp Up Investment in Beauty Technology", Newswire.com, August 24, 2018

FOREO Adds Artificial Intelligence Features To LUNA fofo Line Of Beauty-Tech Products

FOREO Institute is developing ways to incorporate artificial intelligence into its LUNA fofo line of beauty technology products. Founded in 2013, FOREO has been creating high-tech products for the beauty industry, as well as “sleek” product designs. Among the industry “firsts” the company has come up with include the first silicone cleansing brush.

"FOREO spearheads innovation in beauty technology industry", Saudi Gazette, August 30, 2018

Voice-Based Commerce Offers Brands New Means Of Differentiating Themselves

To differentiate themselves from competitors in voice-based commerce, consumer packaged goods companies are expected to take a number  of steps. These include creating an audio brand consistent with other elements of their branding, such as colors and logo, owning a brand voice that is distinct from Alexa, and creating unique “audio logos”. According to Tribal Worldwide London head of experience design, Sunny Kumar, after finding a voice, brands should know how to use it. Aptos marketing director Dave Bruno said brands should “take voice seriously” and make it as easy as possible to remember how to engage using the platform.

"Do CPGs Need Their Own Voice for Alexa?", CPG Matters, September 05, 2018

Brands Add Artificial Intelligence, Sensors, Other Technologies To Skincare Devices


Beauty brands are integrating technologies, including artificial intelligence, sensors, and Internet of Things, into their skincare devices designed to provide consumers with personalization and tailored information about their beauty care routines. Brands have their respective approaches to customization and consumer education, with Neutrogena, for example, developing products that come with sensors and cameras to offer consumers information on the health of their skin. For its part, Foreo has launched the Luna FoFo AI-enabled skincare device, while Clarisonic has introduced its Mia Smart facial massaging device.

"The next generation of beauty devices are using AI and IoT technology to win over customers", Glossy, September 07, 2018

Perfect Joins Flying Solo NYC And YouCam Makeup To Offer AR Beauty Events During New York Fashion Week

Perfect Corp. has partnered with fashion house Flying Solo NYC to provide consumers with an augmented reality beauty experience using the YouCam Makeup app at the 2018 New York Fashion Week. To be featured during the AR event are two new looks featuring airbrush accents and colorful lashes. These looks will be integrated into YouCam Makeup to allow users to virtually try on the looks. Also, YouCam and Flying Solo will live stream a beauty special event in the app.

"YouCam Makeup & Flying Solo Kick Off NYFW with a One-of-a-Kind AR Beauty Experience Bringing This Season’s Runway Looks to Life", Business Wire, September 07, 2018

Glossier CEO Weiss Sees No Chance For Her Company Working With Amazon

Emily Weiss, founder and CEO of ecommerce beauty startup Glossier,said her company will never sell on online retailer Amazon's platform. Established in 2014, Glossier has received $87 million in venture funding, enabling it to create a beauty brand popular among women. Weiss said other ecommerce companies can grow outside Amazon's shadow and that the user experience offered by the online retail giant “may not be the best fit for beauty and fashion products”.

"Glossier CEO Emily Weiss on why the company won’t sell on Amazon", TechCrunch, September 07, 2018

L’Oreal Paris Launches ModiFace-Enabled AR Try-On Tool

L’Oreal Paris has launched the Try On, an augmented reality try-on tool powered by the ModiFace virtual technology. Requiring no other apps, the tool allows consumers to virtually try on more than 300 of the company’s beauty products, including blushes, eyeshadows, eyeliners, lipsticks, and lip liners. Available on LorealParisUSA.com, the Try On tool is easy to use, with users needing to follow only four steps.

"L'Oréal Paris Launches New Virtual Try-On Tool", PR Newswire, September 13, 2018

China’s Millennials Fall In Love With Black Tech Beauty Products

Skincare trends, referred to by industry observers as “black tech”, are becoming popular among millennial consumers in China. Three of the leading black-tech product categories are black-tech facial machines, with the ReFa Electronic Roller from Japan as a leading example; black-tech facial cleansers, such as those from Foreo; and black-tech massage boosters, including those from the SK-II brand. Facial rollers from ReFa accounted for 50 percent of the segment’s revenue in 2017, with more than $4 million worth of ReFa machines sold during the November 11 Singles Day shopping festival. Foreo’s facial cleanser became a social media favorite, with many celebrities posting themselves using the product. SK-II launched a massage booster in 2017, selling all of its 10,000 units during the company’s 2017 TMALL Super Brand Day event.

"Chinese Millennial Skincare Gets a Black Tech Makeover", Jing Daily, September 14, 2018

Samsung Joins Estee Lauder To Host 2018 Style Dimension Fashion And Beauty Event

Samsung and beauty giant The Estee Lauder Cos. Inc. joined forces to host the 2018 WWD x Samsung Style Dimension, an industry event highlighting the use of immersive technologies in creating consumer experiences. Held on September 6 and 7, the event also focused on industry trends involving the integration of beauty, fashion, and technology. Unlike its previous editions, the 2018 Style Dimension allowed those who attended the event to buy all the beauty brands on display and to interact with pop-up displays enabled by Samsung’s technologies.

"Style Dimension Blends Beauty and Tech, Woos ‘Experiential Consumers’", WWD, September 14, 2018

Macy’s Announces New Technologies For Better Customer Experience And Partnership With Facebook

Macy’s revealed it is integrating new features, including virtual reality and augmented reality, to improve the experience of consumers shopping for furniture and beauty products. Also, the company said it will join forces with Facebook to bring almost 150 ecommerce brands to the retail chain’s The Market @ Macy’s retail platform. According to the retailer, the partnership will offer participating small businesses and ecommerce brands to take advantage of a Macy’s store environment during the holidays. During the Code Commerce On-Location Event in New York City, Macy’s will highlight several technologies, including virtual and augmented reality furniture shopping, augmented reality for beauty, beauty playground, and radio-frequency identification.

"Macy’s, Inc. Improves Customer Journey With Enhanced In-Store Technology Experiences", Business Wire, September 17, 2018

 
Companies, Organizations  

Coca-Cola Seeks Worldwide Patent For Pin Code Technology For Beverage Packaging

Coca-Cola has applied for an international patent to protect its technology for reading low-resolution, multi-character pin codes on bottle caps and cartons. The company applied for a U.S. patent in February 2017. The application uses artificial intelligence to allow smartphone-equipped buyers to scan reward codes associated with its loyalty program. In the patent application Coca-Cola said that the technology provides “commercially reliable results.” Packaging already contains QR codes, data matrix codes, and bar codes, but the new pin codes “can drive and really create completely new experiences for consumers,” according to a packaging executive.

"Coca-Cola seeks global patent on AI mobile app", Beverage Daily, September 10, 2018

Developed by Yuri Ingultsov Software Lab.