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Period: June 15, 2018 to August 1, 2018
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Food Industry Hits Panic Button Following Amazon’s Whole Foods Buy

Amazon.com Inc.’s June 2017 acquisition of Whole Foods Market Inc. for $13.5 billion has prompted rival food retailers to reorganize, reinvent, and recalibrate their business and sales strategies. Whole Foods has seen an increase in sales and delivery following its merger with the online retailer. This is prompting grocery chains to speed up investment plans for delivery and pickup services for their online retail operations. Also, dozens of supermarket companies have entered into agreements with online grocery-delivery service provider Instacart Inc.

"A Year After Amazon Devoured Whole Foods, Rivals Are Pursuing Countermoves", Wall Street Journal, June 10, 2018

Powered by AI, Future Shopping Malls To Highlight Health And Wellness Services

International shopping-center operator Westfield introduced its Destination 2028 retail concept. According to the proposal, the company sees the future shopping mall as a “hyper-connected micro-city,” which is powered by artificial intelligence, and integrates health and wellness services and community involvement. Westfield said the concept was developed based on a growing consumer interest in health and wellness.

"2028 Retail Futures", J. Walter Thompson Intelligence, June 12, 2018

Amazon Eyes Prime Day Sale To Grab Market Share From Rival Walmart In India

Seeking to lure consumers away from its rival Walmart-Flipkart, online retailer Amazon plans to launch its 2018 Prime Day sales event in India in close partnership with its US headquarters. Also aimed at driving membership in the company’s Prime customer loyalty program, the sale will feature discounts expected to be bigger than before. Amazon India is also expected to introduce its virtual fitting-room technology Prime Wardrobe, which lets consumers try fashion products before buying them.

"Amazon plans mega 30-hours sale next month to counter Walmart-Flipkart", The Economic Times, June 20, 2018

New App Helps Reduce Food Waste With Smart Shopping, Storage, Cooking

Silicon Valley-based Chefling, Inc., has created a smartphone app that helps consumers minimize daily food waste. Available now on the App Store and Google Play, the app includes food inventory organization, intuitive recipe suggestion, and shopping list management. According to the company, consumers using the app can track and make the most out of recently purchased and existing ingredients in the pantry. The app monitors the freshness of added foods, notifies the consumer when foods are about to expire, and suggests recipes for the foods already purchased. The app also features integration with voice assistant devices like Amazon Echo and Google Home: it will add foods to a shopping list and provide step-by-step cooking instructions.

"Chefling App Provides Consumers with a Simple Way to Minimize Food Waste with Intuitive Recipe Suggestions", PR Newswire, June 20, 2018

Audio Will Soon Be King Of Social Media, Research Shows

There are three reasons why audio will soon become the most important element of social media marketing. First, audio is the most intimate kind of content, as can be seen in the rapid growth of podcasting. Podcast consumers feel like they are part of the process and are more likely to recommend a podcast to a friend. Also, audio is a type of content that “can be consumed passively.” Latest research shows 69 percent of podcast listeners can engage with the content while doing some other things. Leading social networks, such as Facebook, are adopting audio content and adding it to their platforms. Facebook Stories, for example, plans to introduce a feature designed to let users share a voice message if they do not like to have a video of themselves. 

"3 Reasons Why Audio Will Conquer Social Media", Adweek.com, June 21, 2018

Blockchain-Based App Helps Atlanta Businesses Reduce Food Waste

A technology that allows distribution – but not copying – of digital information, blockchain was originally devised for the digital currency Bitcoin. Now a food waste management company in the Atlanta, Ga., area is using a blockchain-based app to connect businesses with local charities to ease deliveries of leftover food. The idea behind the Goodr app is to reduce food waste by providing data about what types of surplus food app users are producing. The Goodr app keeps a data ledger for clients showing how much food is wasted, and where they might be losing money. Data indicate what food gets wasted the most, what the community connections are, and how the environment is affected. Goodr hopes to expand to Seattle, Chicago, Los Angeles, Washington D.C., Miami, Dallas, Houston and San Francisco by the end of 2019.

"Meet Goodr, the company using blockchain technology to reduce food waste", CNBC, June 24, 2018

Glossier Sees Direct Customer Relationship As Best Way To Grow Business

US beauty brand Glossier is using digital technology to establish and maintain a direct relationship with its customers. Henry Davis, president and chief operating officer of the company, said his company strongly believes in the value of owning the relationship with the customer. After launching its online business in 2014, Glossier has gained a niche status in the global beauty market by selling its collection of 26 skincare and beauty products. It also operates a content division and physical stores across the country.

"Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook ", Marketing Week , June 25, 2018

Lush Launches Limited Edition Products Chosen By Online Communities

Direct-to-consumer cosmetics brand Lush has launched a new concept, offering limited runs of old and new products, chosen by the brand’s communities and “super fans” on social media. ‘Community Products’ is a way of using consumer engagement to support innovation. Each product will be launched as a limited edition and produced only in small batches, available first and exclusively on the UK website, and later extended to other markets globally over the summer.

"Lush Community Products Launch: responding to consumer feedback ", Cosmetics Design Europe , June 26, 2018

L’Oreal’s New Tool Measures Digital Media’s Marketing Effectiveness In Real Time

L’Oreal partnered with cloud services provider Domo to create the cockpit, a tool designed to measure the return on investment and productivity of its digital media assets. Also, the beauty brand said the tool is developed to allow it to see which digital media investments are working in real time and help the company decide on where to spend. Cockpit monitors more than 20,000 data sources in real time by using metrics, including share of voice, and performance measures, such as fraud, viewability, and CPM. 

"How L’Oréal drives marketing effectiveness and media neutrality", Marketing Week , July 03, 2018

Sniph Partners With Retailer Harvey Nichols To Launch In-Store Service

Sniph, a perfume subscription box service company, has launched its service in high-end retailer Harvey Nichols stores in London. Part of the company’s efforts to expand its operations in the UK, the move will let customers of the retailer try the service by purchasing a fragrance box for £14 or signing up for a Sniph subscription. According to the company, the in-store service will be available by October 3, 2018.

"Perfume subscription box service Sniph launches in Harvey Nichols", Cosmetics Technology, July 06, 2018

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