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Period: November 15, 2017 to December 15, 2017
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Interactive Bottle Connects With Smartphone Tequila Shoppers

Astral Tequila is introducing in seven U.S. states this month interactive spirits bottles that allow smartphone shoppers to touch a bottle of its award-winning spirit to access exclusive content. The bottles use a “near field communications” (NFC) collar that shoppers use to tap into content that includes a video from Jonathan Goldsmith, the actor best known for his former role as "The Most Interesting Man in The World" in Dos Equis beer ads. 

"Astral Tequila Introduces U.S.'s First 'Smart' Spirits Bottle Featuring NFC to Fuel In-Store Consumer Engagement", News release, Astral Tequila, December 05, 2017

Smartphones Have Had A Profound Effect On The Restaurant Industry

Thanks to smartphones, which have penetrated to half of the global population, consumers have a broad array of options for “eating out,” a trend that continues to have a major impact on restaurants themselves. Restaurant meals are diversifying, and becoming available outside restaurants, in the age of mobile shopping and food ordering. Eateries have figured out that they need to provide “compelling” dining experiences to grab attention. In addition, many new players are taking advantage of advanced technology to reach consumers through delivery-only “virtual” restaurants, fully-automated production, etc. 

"Technology Reshapes the Restaurant", Blog entry, Euromonitor International, November 28, 2017

U.K. Trademark Filing Signals Imminent Launch Of Amazon Meal Kits

Amazon has filed for a trademark for a meal kit slogan at the U.K.’s Intellectual Property Office. The slogan – “We Prep. You Cook” – echoes a similar slogan used in the U.S. Amazon’s meal kits were launched in the U.S. and retail at $15.99 to $19.99. The U.K. trademark filing signals an imminent launch of the product, according to industry watchers.

"Amazon’s Meal Kits Set to Hit UK as Patent Filed", Retail Gazette, November 17, 2017

Innovation & New Ideas  

New Digital Guru Hopes To Use Data To Make Coca-Cola More “Consumer-Centric”

Coca-Cola’s new chief digital officer has the challenging mission of crafting how to serve customers better by making the most of its digital platforms. The company is testing the use of data, artificial intelligence, and connected devices to enhance the customer experience, provide optimal service and become more “consumer-centric." David Godsman, who started at Coca-Cola a year ago, says his job isn’t just about changing digital experiences, it’s “also about helping customers make decisions in a more effective manner. It’s about an operational transition.”

"Coca-Cola Is Embracing AI and Chatbots in Preparation for a Digital-First Future", Adweek, December 04, 2017

Disruptor of the Year: Amazon

Marketing Dive, December 04, 2017

Marketing & Advertising  

Coca-Cola Adapts Marketing Expertise To The E-commerce Experience

Coca-Cola, which knows a thing or two about driving store traffic, is using that knowledge to enhance its e-commerce tactics in a world where customers are increasingly likely to purchase beverages using an online cart rather than a grocery store cart. To that end, it is improving the appearance of its digital store shelves,” integrating with voice technologies like Amazon Echo, and adding impulse buy options to click-and-collect pickup lockers. The idea behind these changes is to focus on current customers to drive digital sales, with the help of grocers and other online partners. It is also experimenting with direct-to-consumer marketing.

"Coca-Cola Bid for Amazon Shoppers Means Boosting Digital Lineup", Bloomberg Technology, November 17, 2017

Garnier Defies the Odds

L2 Inc, December 13, 2017

Developed by Yuri Ingultsov Software Lab.