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Period: December 1, 2015 to December 15, 2015
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
Companies, Organizations  

Cyber Monday 2015 Online Shopping Breaches $3 Billion

Total consumer spending on Cyber Monday 2015 online shopping grew 21 percent to $3.1 billion, compared with the $2.5 billion spent by online shoppers in 2014, according to comScore. Data from the market research firm revealed total digital spending breached the $3 billion mark for the first time. Mobile commerce accounted for about 27 percent of the total, with consumers spending $838 million on online purchases made through their smartphones and tablets. Also, the weekend after Thanksgiving produced $1 billion in online shopping on a Sunday, also a first.

"Cyber Monday Spending Tops $3 Billion for First Time Ever", Retail Info System News, December 03, 2015

Hershey’s Kisses To Carry First Scannable SmartLabel

Holiday packages of Hershey’s Kisses will carry the SmartLabel QR code (tagged “Scan to Learn What’s Inside”), the first product that attempts to fulfill the American consumer’s desire for more transparency in food and beverage ingredients. The SmartLabel, sponsored by the Grocery Manufacturers Association, allows consumers with smartphones to scan a QR code on product packaging to access a webpage or speak to a company’s customer-service hotline. Ingredient information is available for nearly 30,000 participating products, from laundry detergents to cat food. Besides required basic nutritional information, the label discloses allergens, third-party certifications, GMOs, and extent of compliance with responsible sourcing, “fair trade” or “dolphin safe.”

"Hershey Pioneers SmartLabel QR Codes to Promote Transparency", Brand Channel, December 04, 2015

Walmart Adds Payment Solution To Its Mobile App

Walmart has become the only retailer to offer its own smartphone payment solution. The company introduced Walmart Pay, a mobile solution that works with an iOS or Android device, and can be used at any checkout lane, with any major credit card card, debit card, prepaid card or Walmart gift card. To use the app, customers at checkout open the app, select Walmart Pay, activate the phone’s camera, scan the register code, then wait for the clerk to scan the items. An eReceipt is automatically sent. The solution will only be available in a few stores in Arkansas this month, but will be launched nationally in the first half of 2016. The Walmart app is already used by 22,000,000 customers each month.

"Walmart Introduces Walmart Pay", New release, Walmart, December 10, 2015

Instagram’s 5 Most Popular Retailers

L2 The Daily, November 16, 2015

Online ordering app Swiggy ties up with Burger King

The Economic Times, November 20, 2015

Amazon shows off new prototype delivery drone

The Telegraph, November 30, 2015

The Future 100: Trends and change to watch in 2016 PART 1

J. Walter Thompson Intelligence, December 01, 2015

Amazon Working on Augmented Reality for the Living Room

Bloomberg Business, December 02, 2015

Konzum launches first dark store

Supply Chain Analysis, December 02, 2015

Products & Brands  

Godiva Tries To Shed Stodgy Image

Godiva Chocolatier is trying to exchange its “more formal” image among chocolate buyers for a more accessible, approachable, but still “luxury” one. A new ad campaign emphasizes the theme – “It’s More Than Just Chocolate” – and introduces globally a “new look and feel” for the nearly 90-year-old confection brand. Part of the new look is a “whimsical” typography that suggests a pastry chef’s writing. For the holidays, the brand will take the chocolates out of their boxes in stores to achieve a less formal look. The company is expanding its advertising beyond in-store displays in retail shops, Macy's, and Barnes & Noble, to include digital advertising, content and influencer partnerships. An internally created digital video series will feature a chef talking about chocolate themes.

"Godiva Aims for 'Approachable Luxury' Feel in 2015 Holiday Campaign", Advertising Age, December 01, 2015

Bake Box Kits Now Available In U.K.

A new subscription-box service targets would-be British bakers, delivering colorful recipe cards and bakeware every two months. Each box contains all the hardware and ingredients needed to bake and decorate six special-theme recipes for cakes and desserts. Included are two "hero" recipes, a cake recipe, a dessert recipe and simpler recipes designed to make with children. A Bake Box subscription costs about $23.00 a month; each box contains equipment worth at least $60.

"Bake Box – the new subscription box for bakers", The Food & Drink Innovation Network, December 04, 2015

Developed by Yuri Ingultsov Software Lab.