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| Subject: |
E-TAIL360
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| Period: |
May 15, 2015 to June 1, 2015
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| Geographies: |
Worldwide
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| Categories: |
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends
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Contents
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Alibaba is the world's most valuable retail brand, according to the 2015 BrandZ ranking of the 100 most valuable brands. After its $25-billion IPO in New York in September 2014, Alibaba became eligible for the ranking, and its landing on the 13th spot helped push the retail category's value by 24 percent. Its strategy of providing market links between buyers and sellers also helped the company overtake rivals Amazon and Walmart, data from the market research firm revealed.
"Big US retailers overtaken in brands ranking shift", Financial Times, May 27, 2015
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| Innovation & New Ideas |
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Walmart hopes to boost sales performance in China by making it very easy for smartphone customers to shop, select, pay for and pick up purchases in stores using a comprehensive “Walmart to Go” O2O (“online to offline”) e-commerce platform. The pilot program is being tested in 23 stores in the city of Shenzhen, just north of Hong Kong in Guangdong Province. Using either an iOS or Android smartphone app, shoppers can access more than 10,000 products, including fresh/dairy/frozen, grocery, health, beauty and household chemical items. Walmart China CEO Sean Clarke said the O2O program will make Walmart “the most trusted omni-channel retailer in China.”
"Walmart launches Hypermarket O2O platform 'Walmart To Go' in China", Enterprise Innovation, May 30, 2015
Online retailer Amazon has filed a patent application for a drone delivery system for bringing packages to customers, according to a report by the BBC. According to Amazon's application papers, the company envisions its delivery drones coming to where the consumer's smartphone is located. Once it is within range, the drone will then hover and drop the package off. Some issues need to be resolved before the online retailer can launch such a service, including the lack of guarantee that authorities in the United States would approve the patent or allow it to operate drones beyond line of sight.
"Amazon wants an army of drones to chase you down to get you your package", Quartz, May 09, 2015
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Slideshare.net, May 27, 2015
European Supermarket Magazine , May 25, 2015
Retail Times, May 21, 2015
Advertising Age, May 19, 2015
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| Marketing & Advertising |
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French perfume distributor Nocibé partnered with Unique Fragrance to launch a customized perfume creation service on its online store nocibe.fr. Unique Perfume's system allows consumers to select a type of perfume from five categories offered online, a base note, and adding up to six notes from a lineup of 50. After creating their own perfume, online consumers can select the bottle they want to use from 15 bottle designs available.
"Nocibe customers can now create their own personalized perfume online", PremiumBeautyNews.com, May 22, 2015
Wal-Mart Stores Inc. said it plans to expand its online retail business and compete more directly with Amazon.com Inc. As part of the retail giant's online move, it plans to leverage its massive network of stores as distribution point. Wal-Mart's online revenue grew 17 percent worldwide in the first quarter ending April 30, 2015, providing a measure of good news against the slight drop in overall sales during the period.
"Wal-Mart eyes Amazon in potentially costly e-commerce battle", Reuters, May 19, 2015
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Advertising Age, May 18, 2015
Consumer Goods Technology, May 07, 2015
Wall Street Journal, May 06, 2015
Mobile Marketer, April 23, 2015
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| Trends |
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Brick-and-mortar stores are the preferred retail outlets of more than 70 percent of consumers, according to a survey by TimeTrade. Results of the study, which included interviewing more than 1,000 consumers, revealed 90 percent of respondents are “more likely to buy” in-store when aided by a “knowledgeable associate.” Also, 92 percent of millennial respondents said they plan to buy in-store in 2015, as often or even more frequently than they did in 2014.
"Study: 85% of Consumers Prefer to Shop at Physical Stores vs. Online", TimeTrade, May 18, 2015
Online retail accounted for $2.3 billion, less than 1 percent, of the total retail sales in India in 2013. This figure disproves some industry observers' worry that e-commerce will bring doom to the brick-and-mortar retail market in the country. Unlike their counterparts in China and the United States, e-commerce retailers in India do not enjoy an important competitive advantage over their brick-and-mortar rivals. While online retailers do not have to deal with high rental costs, they have to pay for high IT, logistics, and storage costs. By adopting a multi-channel strategy, traditional retailers can take advantage of the growing popularity of online shopping among consumers.
"Ecommerce is not the death knell for conventional retail", Forbes India, May 07, 2015
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Shopper Technology Institute, May 28, 2015
Bloomberg Business, May 16, 2015
Mobile Commerce Daily, May 13, 2015
JWT Intelligence, May 08, 2015
Internet Retailing, May 05, 2015
Mobile Marketer, May 05, 2015
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