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Period: February 1, 2015 to February 15, 2015
Comment & Opinion or Companies, Organizations or Consumers or Controversies & Disputes or Deals, M&A, JVs, Licensing or Earnings Release or Finance, Economics, Tax or Innovation & New Ideas or Legal, Legislation, Regulation, Policy or Market News or Marketing & Advertising or Other or People & Personalities or Press Release or Products & Brands or Research, Studies, Advice or Supply Chain or Trends

Carrefour Makes Shopping Easier For Smartwatch, Smartphone Owners

French retailer Carrefour sees a high-tech marketing opportunity among Samsung smartwatch and smartphone customers. The company has partnered with Publicis Shopper and Think&Go to allow Samsung gear S watch and compatible Samsung smartphone owners to access Carrefour shopping lists and loyalty cards using the new C-où mobile app launched last April. Customers create a shopping list on their smartphone and it appears simultaneously on the smartwatch. The new shopping experience, being tested at Carrefour's smart Villeneuve-la-Garenne store, has so far been a hit among Carrefour customers.

"Carrefour tests the first shopping list on a smartwatch", News release, Carrefour, February 05, 2015

Companies, Organizations  

Tesco Expands Testing Of PayQwiq Mobile Payment Service

Retailer Tesco expanded its testing of the PayQwiq mobile payment service, which allows customers to pay for their purchases and collect Clubcard points using their smartphones. First started in September 2014, the trial now covers a limited number of shoppers. Customers invited to join the trial can download the PayQwiq app to their smartphone and sign in using their Tesco Groceries information.

"Tesco lets customers pay by smartphone with PayQwiq trial", Marketing Magazine, February 10, 2015

Seventh Generation Halts In-House Online Sales Operations

Seventh Generation Inc. stopped selling on its website, deciding to focus instead on supporting retailers that sell its products. Turning its ecommerce attention to selling its Bobble line of water filtration products via WaterBobble.com, the company is now redirecting customers to online and offline retailers. Seventh Generation’s director of consumer engagement, Reid Greenberg, however, did not rule out resuming online sales in the future.

"Seventh Generation scrubs online shopping off its site", Internet Retailer, February 03, 2015

Amazon Opens First Physical Store On Purdue University Campus

Online retailer Amazon opened its first ever bricks-and-mortar store on the campus of Purdue University in West Lafayette, Indiana. Described by the company as a “customer order pickup and drop-off location,” the staffed center will allow Purdue students to pickup orders of textbooks and other goods, as well as make returns. To be manned by Amazon employees from the company's five facilities in Indiana, the store will allow customers to ask a staff member to open a locker for them.

"Amazon's first bricks-and-mortar store opens in ... Indiana", The Guardian, February 03, 2015

H&M makes a big e-commerce push

Internet Retailer, January 29, 2015

McCormick eyes ambitious growth in year ahead

Food Business News, January 29, 2015

Marketing & Advertising  

HUL Rides Direct-Selling Platform To Get To E-commerce Land

Hindustan Unilever began transforming its Hindustan Unilever Network direct-selling operations into an e-commerce platform. According to an HUL spokesperson, the Hindustan Unilever Network now lets consumers order online and offers fulfillment services, as well. Launched in 2003, HUL's direct-selling division will sell the Aviance and Lever Ayush lines of health and beauty products through HUL network consultants operating exclusively online.

"HUL's e-comm play: Hindustan Unilever Network tests online waters with direct selling switch", Economic Times, February 09, 2015

Amazon Secures Online Sales Deal With Universities

Amazon.com Inc. signed online selling deals with Purdue University, the University of Massachusetts Amherst, and University of California Davis. As part of the online retail giant's grab some share of the college bookstore market, which is currently dominated by Barnes & Noble Inc. and privately owned companies, such as Follett Corp., Amazon is offering unlimited next-day delivery on campus to members of its Amazon Student Prime program. Also, the company will open distribution centers on each campus, which will allow students to pick up packages.

"Amazon Makes a Push on College Campuses", The Wall Street Journal, February 01, 2015

Marketers Look to Digital as Cure-All

Advertising Age, February 09, 2015

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