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Study Concludes Brands Should Use Original Digital Video To Connect With Millennials

According to a recent Interactive Advertising Bureau report, brands should use original digital video (ODV) to engage with the more diverse and technology-aware younger consumers. The report also says that ODV viewers report higher levels of brand engagement and have a stronger affinity and awareness off some of the new direct-to-consumer brands, like Birchbox and Bonobos. Almost half of ODV viewers are “Brand Seekers”, who are more receptive to new brands and see the benefit in ads. (Image Credit: @Creative Commons)

"Original digital video connects brands with young, diverse, techie consumers", Agility PR Solutions, May 07, 2018

Toothpaste Inventor Comes Back After 100 Years In AR App

The Dr. Sheffield’s Naturals brand its launching its first direct-to-consumer brand in modern times. The launch of Dr. Sheffield's Naturals Toothpaste, from Sheffield Pharmaceuticals, includes the Sheffield AR app, which allows users to see company founder, Dr. Washington W. Sheffield, via augmented reality when they are stood next to the packaging on store shelves in chains including CVS and Bed Bath & Beyond. The range is free of sweeteners, flavors, artificial colors, foaming agents and flouride. The brand claims that Sheffield was the first to sell a crème dentifrice instead of tooth powder. (Image Credit: @Creative Commons)

"Technology That Brings to Life a 168-Year-Old Legend? There's an App for That", PRNewswire, May 03, 2018

Clairol, Snapchat Makes Hair Color Try-On Tech For Shoppers

Clairol is using Snapchat’s shoppable augmented reality platform, Lens, to allow users to “try-on” the brand’s Color Crave hair color products. The lenses will run through June 30, and users can also share and buy the products from the app. Clairol, a Coty brand, said the initiative is part of its effort to merge beauty and technology by creating a seamless shopping experience that bridges the gap between content and commerce. (Image Credit: @Creative Commons)

"Clairol, Snapchat join forces to make shopping easy", Drug Store News, May 02, 2018

Coty Magic Mirror Is World's First Blended Reality Makeup Try-On Service

Coty seeks to provide the "next generation" of personal consumer experience with its new Magic Mirror, which combines virtual reality and physical products in a blended reality makeup try-on service. The new technology was unveiled during the relaunch of Coty's Borjois Paris boutique. Shoppers can pick a makeup product and watch the Magic Mirror "apply" it to their reflection. Visitors can use the Magic Mirror with lipsticks, eye makeup, and brushes that the Mirror "matches" with their skin tones thanks to computer vision and augmented reality technology. Magic Mirror can also take selfies of customers with the virtual makeup, which it can then e-mail to its users or print in-store. (Image Credit: @Creative Commons)

"Coty Introduces Blended Reality Beauty Magic Mirror Powered by Physical Products", Coty, April 20, 2018

 
Trends  

Cosmetic Giants Turn To AR Tech To Lure Customers

Some of the biggest names in the cosmetic industry are seeing the value of augmented reality (AR) to boost customer reach and improve sales. MAC Cosmetics used AR to develop a mirror to show customers how they would look with makeup. According to the firm, this will help avoid "buyer's remorse" when shopping for makeup. Benefit Cosmetics launched a mobile app called Brow Try-On, which helps customers visualize their face with different eyebrow shapes and sizes. The app also has a tutorial that features Benefit products. (Image Credit: @Creative Commons)

"Why AR Access Is Important for Retailers", Exchange Wire, May 01, 2018

Developed by Yuri Ingultsov Software Lab.