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Sniph Partners With Retailer Harvey Nichols To Launch In-Store Service

Sniph, a perfume subscription box service company, has launched its service in high-end retailer Harvey Nichols stores in London. Part of the company’s efforts to expand its operations in the UK, the move will let customers of the retailer try the service by purchasing a fragrance box for £14 or signing up for a Sniph subscription. According to the company, the in-store service will be available by October 3, 2018. [Image Credit: © auntmasako @ Pixabay.com]

"Perfume subscription box service Sniph launches in Harvey Nichols", Cosmetics Technology, July 06, 2018

L’Oreal’s New Tool Measures Digital Media’s Marketing Effectiveness In Real Time

L’Oreal partnered with cloud services provider Domo to create the cockpit, a tool designed to measure the return on investment and productivity of its digital media assets. Also, the beauty brand said the tool is developed to allow it to see which digital media investments are working in real time and help the company decide on where to spend. Cockpit monitors more than 20,000 data sources in real time by using metrics, including share of voice, and performance measures, such as fraud, viewability, and CPM. [Image Credit: © Bruno Glatsch from Pixabay.com]

"How L’Oréal drives marketing effectiveness and media neutrality", Marketing Week , July 03, 2018

Lush Launches Limited Edition Products Chosen By Online Communities

Direct-to-consumer cosmetics brand Lush has launched a new concept, offering limited runs of old and new products, chosen by the brand’s communities and “super fans” on social media. ‘Community Products’ is a way of using consumer engagement to support innovation. Each product will be launched as a limited edition and produced only in small batches, available first and exclusively on the UK website, and later extended to other markets globally over the summer. [Image Credit: © skeeze from Pixabay.com]

"Lush Community Products Launch: responding to consumer feedback ", Cosmetics Design Europe , June 26, 2018

Glossier Sees Direct Customer Relationship As Best Way To Grow Business

US beauty brand Glossier is using digital technology to establish and maintain a direct relationship with its customers. Henry Davis, president and chief operating officer of the company, said his company strongly believes in the value of owning the relationship with the customer. After launching its online business in 2014, Glossier has gained a niche status in the global beauty market by selling its collection of 26 skincare and beauty products. It also operates a content division and physical stores across the country. [Image Credit: © PhotoMIX-Company @ Pixabay.com]

"Why direct-to-consumer beauty brand Glossier is ripping up the marketing playbook ", Marketing Week , June 25, 2018

Audio Will Soon Be King Of Social Media, Research Shows

There are three reasons why audio will soon become the most important element of social media marketing. First, audio is the most intimate kind of content, as can be seen in the rapid growth of podcasting. Podcast consumers feel like they are part of the process and are more likely to recommend a podcast to a friend. Also, audio is a type of content that “can be consumed passively.” Latest research shows 69 percent of podcast listeners can engage with the content while doing some other things. Leading social networks, such as Facebook, are adopting audio content and adding it to their platforms. Facebook Stories, for example, plans to introduce a feature designed to let users share a voice message if they do not like to have a video of themselves. [Image Credit: © Gerd Altmann @ Pixabay.com]

"3 Reasons Why Audio Will Conquer Social Media", Adweek.com, June 21, 2018

 
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