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Beauty Brands Are Using Salon Tech For Personalization To Help Combat Online Competition

Beauty brands are using technology to help professionals offer clients a degree of personalization they can’t get online, and to encourage consumers to buy their products. Scanners and apps, working with data and artificial intelligence, can evaluate a customer’s precise hair or skin needs and recommend the best product for them. Schwarzkopf’s Professional SalonLab comprises a set of tools and devices that generate and evaluate data on the client’s hair, allow clients to try on products using augmented reality, and then produce personalized haircare product blends in the salon. The service is expected to be available in salons next year. Elemis SkinLab analyzes a client’s facial skin and helps the therapist recommend products and skincare regimes. Although these tools require the intervention of a professional, other devices, such as Neutrogena’s Skin360 app and SkinScanner tool works with a user’s phone for home use. The Beauty Genome Project by Proven, a skincare product company, ...  More

"Perfectly personalised: beauty products that match your needs exactly", The Guardian, October 02, 2018

Beauty Brands Unveil Smart Concept Stores In China To Attract Tech-Savvy Consumers


SK-II and Sephora both unveiled smart concept stores in Shanghai to attract younger Chinese beauty consumers who prefer an engaging experience that can be shared on social media. The Japanese brand's "Future X" Smart Store uses facial recognition technology and artificial intelligence, working with JD.com that provided technological support. Separately, Sephora partnered with Meitu to create a concept store equipped with interactive e-commerce walls and virtual make-up artists. Emil Lanne of the marketing agency Huge that helped develop the SK-II stores cites the importance of having more colors and beautiful settings in building smart stores to attract younger shoppers. Both brands also use social media influencers to promote their stores.

"In China, Beauty Brands Turn to High-Tech Toys to Plug Their Wares", Jing Daily, October 02, 2018

New Technologies Are Boosting Online Beauty Sales, Sometimes Bringing Disruption

Key catalysts accelerating the growth of online beauty include increasing use of artificial intelligence, smaller beauty brands' adoption of direct-to-consumer marketing, and richer online content such as instructional video. Coty launched an AI-powered Fragrance Finder at the Boots website in the UK. It uses a 7-step questionnaire then suggests fragrance products to shoppers. Falling costs mean brands with $10-$15 million in sales can now offer DDTC experiences that compare well with major brands, leveling the playing field.  And richer and educational content is engaging consumers. CEO of beauty retailer FeelUnique, Joël Palix, says the growth of online video content accelerated the shift of beauty to digital channels Online has room to grow strongly. Euromonitor estimates that just 1 in 9 dollars US shoppers spend on beauty products is transacted online, substantially less than other categories. 

"Beauty Is Finally Heading Online: Five Ways New Technologies Support The Growth Of Beauty E-Commerce", Forbes, September 27, 2018

Cosmetics Companies in China Use Technological Innovations To Attract Young Consumers

Brands are working with retailers in China to devise novel ways to engage consumers. Korean cosmetics brand, Innisfree, partnered with Chinese e-commerce firm Alibaba to establish a store in Hangzhou where consumers can use Tmall’s AR-powered Magic Mirror to virtually apply makeup.  Startup 17Beauty established 12 “beauty boxes” in Beijing and Shanghai placed at busy locations. Consumers enter the self-service booth by scanning a QR code with a mobile app and once inside can get personalized makeup recommendations generated by a facial recognition system. Each booth contains a range of beauty products as well as some limited-edition makeup kits to attract new shoppers.

"Beauty tech", J. Walter Thompson Intelligence, September 27, 2018

Beauty Tech Startup Wow How Integrates Gaming Technology Into Beauty App To Aide Color Choice


Wow How launched an app technology based on virtual and augmented reality that aims to offer women a higher level of personalization for color cosmetics applications. The advantages of the technology include real-time functionality and a Virtual MUA (Makeup Academy) function that has the ability to recognize facial features. Wow How CEO, Gaynor Matthews, claims that the app addresses a gap in the market, providing a tool that can help women save time when choosing the color of their cosmetics. Another important feature of the app is its check and correct function that is enhanced by a split screen 3D view.

"Wow How incorporates gaming technology into a beauty app", CosmeticsDesign-Europe.com, September 26, 2018

Sephora Unveils A New And Interactive Concept Store in China

Sephora opened a new concept store in Shanghai on September 21, 2018 that encourages customers to explore its popular beauty products using interactive technologies like Discovery Tables and Magic Mirrors. SEPHORA Asia president Benjamin Vuchot states that the store offers an excellent customer service that combines the Sephora website with the in-store experience creating an unprecedented omni-channel experience. The store also uses the photo editing app, Meitu, alongside its interactive Ecommerce Walls and Virtual Artist technologies. Sephora is known for using disruptive ideas and technologies to promote creativity and diversity across its stores worldwide since its establishment in Paris in 1969.  

"SEPHORA Asian new concept store opens in Shanghai", China.org.cn, September 22, 2018

Skin Care Start-up Opu Labs To Use its Own Cryptocurrency To Pay For Images Of Consumers’ Faces

Opu Labs has created its own cryptocurrency, Opucoin, that it will use it to reward users who upload images of their face. The company will use AI to analyze the images for skin conditions and to be able to recommend appropriate treatments and to link consumers with dermatologists and personal beauty brands. This is part of an effort to build a database of facial images and personal data that the company can use to hone its AI and as a base to sell products and services. Founder Mark Bookman claims consumers are losing faith in advertisements for beauty products and would value an objective assessment to guide their choice. However, a reviewer of the AI-driven analysis found it to be inaccurate and the company acknowledges it remains a work in progress.

"Cryptocurrency Is Coming For The Beauty Industry", Fashionista, September 19, 2018

Select AI Innovations Show How It Could Transform Selection Of Skincare And Beauty Products

Advances in artificial intelligence are impacting the way beauty industry provides services to its customers and various examples show how this is playing out. One industry-changing example comes from skincare company Proven, which developed an assessment system that selects and then delivers a ‘totally personalized’ skincare product. Another innovation comes from startup Function of Beauty, which offers customized shampoos and conditioners based on customer information gathered using big data and machine learning. Last, a mobile app called Mira, which is still in the beta phase, uses artificial intelligence to recommend beauty influencers and products that are specifically suited for customers.

"Six AI innovations that could change skincare and beauty", Dazed, September 19, 2018

 
Developed by Yuri Ingultsov Software Lab.