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Carrefour Brasil Introduces Online Shopping Service In Sao Paul

Grupo Carrefour Brasil, the French retailer's unit in Brazil, plans to launch an online grocery shopping and rewards platform in Sao Paulo. After raising $1.6 billion in an IPO in July 2017, the company will launch the services through the Meu Carrefour mobile app. According to the company, which has 4 million registered online users, it plans to issue about 100 million coupons each month through the mobile app.

"Carrefour Brasil opens online grocery shopping in Sao Paulo", Reuters, October 10, 2017

Costco Introduces Online Shopping Services

Membership-only warehouse club Costco Wholesale introduced two online shopping services, as part of efforts to expand its online retail presence. Available at present at 376 stores in the US, Costco's partnership with Instacart will be expanded to include more locations across the country. Launched on October 1, 2017, the company's CostcoGrocery online shopping service include about 500 nonperishable dry grocery products delivered free to Costco customers who make orders worth at least $75.

"Costco Launches Online Grocery Offering", Supermarket News, October 06, 2017


Big Data Is Helping Companies Transform The Customer Experience

Using tools like advanced digital technologies and the cloud, marketers of food and beverages are mining both public and proprietary data to enhance data analytics, improve efficiency, and drive sales while personalizing the customer experience. One beverage industry example is Dr. Pepper Snapple Group, whose sales staff has exchanged its bulky data binders for iPads packed with crucial marketing, distribution, and customer metrics. The platform the company uses applies app-based machine learning and business intel analytics. Staff use the app to gather recommendations, check operational scorecards, gauge performance against projections, and gain insights on how to adjust tactics to meet goals.

"How to shape your customer experience with big data", The Drum Network, October 09, 2017

Marketing & Advertising  

Amazon Angers India’s Big Retailers With Unapproved Gift Coupon Scheme

Big retail chains in India are crying foul over what they feel was a sneaky tactic by Amazon to steal their customers using gift coupons distributed via ITC, Nestlé, and Coca-Cola products. The tactic – dubbed “below the belt” and “ambush marketing” – infuriated Big Bazaar, Hyper-City, Star Bazaar, Walmart-owned Best Price Modern Wholesale, and others. The brands involved in the Amazon campaign include ITC’s Yippee Noodles, Nestlé’s KitKat chocolate, and Coca-Cola’s Sprite and Fanta soft drinks. The stores have since removed products carrying the coupons. A D-Mart executive criticized the brands for not talking to his company first. Amazon downplayed the ruckus, calling the campaign a normal promotional activity.

"Big Retailers like ITC, Nestle & Coca-Cola Cry Foul over Amazon’s ‘Ambush’", The Economic Times, October 09, 2017


New Beverage Dispensing Technology Being Tested In U.K.

Coca-Cola European Partners is testing its Coke Freestyle fountain dispensers among students and staff at the University of Reading in the U.K. The machines work with refillable containers sold by the school that have RFID technology and microchips that interact with Validfill dispensing software. Customers choose from more than 100 brands, including Coca-Cola Classic, Diet Coke, and Fanta, as well as low- and zero-calorie varieties, caffeine-free and still drinks. The technology ensures payment, keeps track of refills, and ranks drinks on popularity.

"Coca-Cola European Partners to track refillable bottles on UK university campus",, October 09, 2017

Developed by Yuri Ingultsov Software Lab.