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Sephora Adopts ShopStyle App To Let Consumers Buy Products They See On Snapchat

Beauty retailer Sephora has started allowing its Snapchat followers to buy products it features in live stories. By taking a screenshot and downloading the ShopStyle application, consumers can buy beauty products they like. With Snapchat not allowing marketers to include clickable shopping links in photos they upload, beauty marketers are creating ways to make money using the image-sharing website. PopSugar’s ShopStyle app is designed to help marketers monetize their Snapchat stories.

"Sephora uncaps new mobile revenue stream via shoppable Snapchats", Luxury Daily , June 07, 2016

 
Consumers  

Retailers Look At Chatbots As Another Way Of Staying In Touch With Customers

Retailers are testing chatbots, computer programs powered by artificial intelligence and designed to imitate human conversations, as a means to reach, retain, and sell to customers. Although chatbots have been around for years, the growing popularity of messaging apps, such as Kik, WhatsApp, and Snapchat, has made these AI-enabled chat tools popular. With American consumers' retail spending on mobile devices, such as smartphones and tablets, forecast by eMarketer to grow from $123.13 billion in 2016 to $242.08 billion in 2020, retailers might see advantages in deploying chatbots. There are some drawbacks to using chatbots; for example, there is the risk of losing data and insights if customers stopped using their apps and websites.... More

"Retailers experiment with chatbots to reach customers", Mercury News, June 03, 2016

Market News  

Amazon.com Aims To Boost Spending Power In India By $3 Billion

Online retailer Amazon.com Inc. announced plans to invest $3 billion more in India. Amazon CEO Jeff Bezos revealed the investment plans during a meeting with India's Prime Minister Narendra Modi in Washington. In contrast with local online retailers that are finding it hard to raise cash, Amazon's announcement raises its total planned investment in India to $5 billion. India could be the next biggest e-commerce market; however, Amazon is facing serious competition from local online operators, including Flipkart Internet and Snapdeal.com. Also, the company is adapting its business operations to local conditions. For example, it is doing home delivery itself and operates more and smaller warehouses in the country.

"Amazon Plans $3 Billion India Investment", The Wall Street Journal, June 07, 2016

Amazon Continues Beating Walmart Online, Mizuho Says

Amazon's online shoppers spend about $157 a month on average, up from $130 a month in November 2015, according to financial research firm Mizuho. In contrast, Walmart's online customers reduced their average monthly spending from $30 a month to $27, data revealed. Walmart saw lower numbers despite its efforts to grow its online business, including its commitment to invest $900 million for the next two years and partnerships with ride-sharing firms Uber and Lyft to expand online delivery service. According to Mizuho, Amazon's growth is driven in part by mobile platform, with 67 percent of respondents picking Amazon as their favorite mobile shopping site.

"Here's another sign that Amazon is absolutely crushing Walmart in online shopping", Business Insider, June 07, 2016

Developed by Yuri Ingultsov Software Lab.