UK retailer Tesco plans to offer a service that will allow customers to pick up their purchased items from any of the company's 300 stores within three hours after placing their order online. Accounting for about 10 percent of the country's grocery spending, online orders are forecast to rise to ₤15 billion by 2020, according to market research firm Mintel. Tesco's latest offering helps it get farther ahead of rival J Sainsbury, which began testing a same-day delivery and collection service in July 2016.
"Tesco offers 3-hour online order collection", Financial Times, August 24, 2016
The Food Safety and Standards Authority of India has unveiled a set of initiatives to promote safe food in a variety of venues. The ten initiatives, launched on the anniversary of the Food Safety and Standards Act of 2006, will target homes, schools, offices, trains and railway stations, restaurants and religious facilities. FSSAI, for example, will provide a comprehensive guide to households and create a dedicated website for safe and nutritious food at home. It will prepare a list of high fat, sugary and salty junk foods to ensure food safety and nutrition in schools. And it will require businesses that provide mid-day meals to be licensed by the FSSAI.
"FSSAI Announces Initiatives to Promote Safe Food Culture", The Economic Times, August 23, 2016
Fast-seafood chain Long John Silver’s has launched a social responsibility mobile ad campaign with a video on sustainability that highlights its primary menu items – 100 percent wild-caught Alaskan pollock and cod – and tells viewers about its continuous monitoring of Northern Pacific waters. Fishing quotas for the two fish species are regularly adjusted to ensure the species’ strength and survival. The two-minute video was filmed in Alaska and features narration alongside clips showing the state’s Pacific shores. Other videos in the campaign appearing on Vine, YouTube and Facebook, will discuss family and food quality.
"Long John Silver’s Highlights Corporate Sustainability With Snackable Mobile Videos", Mobile Marketer, August 19, 2016
Makeup artist Charlotte Tilbury launched a virtual-reality-enabled marketing campaign to promote the launch of her first fragrance, Scent of a Dream. Featuring supermodel Kate Moss, the VR campaign was created in partnership with content production studio Happy Finish and film director Antoine Wagner. Reportedly the first of its kind, the campaign was shot using the Nokia OZO VR camera.
"Charlotte Tilbury Launches World's First 360° Virtual Reality Experience Starring Kate Moss", Little Black Book, August 19, 2016
Retail ecommerce sales in India will grow 75.8 percent to $23.39 billion in 2016, compared with 2015, according to eMarketer. Data from the market research firm’s report, “India Retail Ecommerce 2016: The Relentless Rise in Mobile Sales,” predicts strong growth during the next few years, with sales reaching $79.41 billion in 2020. Online sales, however, will account for only 2.5 percent of total retail sales in 2016, rising to 5.0 percent in 2020. Retail ecommerce growth is forecast to be driven by mobile, which will account for $15.27 billion in 2016 sales, an increase of 96.3 percent from 2015. Indian consumers’ growing adoption of smartphones is driving growth in mobile ecommerce.
"India's Retail Ecommerce Sector Is Small but Still Growing", eMarketer, August 15, 2016