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Companies, Organizations  

Popular Blog Becomes Cult-Status Beauty Brand

Established in 2014, beauty brand Glossier has acquired cult-status celebrity among consumers. With initial funding support from women-led venture capital firm Forerunner Capital, the company raised $8.4 million in a Series A funding round led by investment firm Thrive Capital in November 2014. What started as a beauty-related blog by Emily Weiss, CEO and founder of Glossier, the company became so popular it has had 10,000 customers on waiting list for two its products. Brand identity and the importance it places on the digital community and the customer feedback loop distinguish the company from its much bigger rivals.

"This beauty startup has become so popular that it has 10,000 people on a waitlist for lipstick", Business Insider, May 24, 2016

Online Retailers Need To Ensure Customers Have The Best Post-Purchase Experience

Online retailers need to focus on the post-purchase experience in order to retain customers. For example, beauty retailer Sephora's success is driven by its sustained efforts to connect a shopper's experience throughout the whole customer process across digital, mobile, and brick-and-mortar stores channels. Also, Sephora provides customers with branded delivery tracking page and updates on product recommendations, deals, and editorial content. There are four ways retailers can provide customers with the best post-purchase experience: continuing the conversation; providing shoppers with relevant, personalized information; turning a bad customer experience into an amazing experience; and creating an organizational environment that... More

"Online Retailers Should Care More About the Post-Purchase Experience", Harvard Business Review, May 24, 2016

Starbucks Spoils the Pun of Serving Up the Rong Gname

The Wall Street Journal, May 17, 2016

Products & Brands  

Kose Singapore Launches Campaign To Promote New Herbal Gel Product

Kose Singapore launched Wake Up Beautiful, a digital campaign aimed at promoting its new Herbal Gel product. Created by Hakuhodo Asia, the campaign encourages consumers to upload their customized portraits to a microsite. Users may also go in-store to get their pre-registered samples and are instructed to access the main Kose page for more information about the product, including reviews and beauty tips and tricks.

"LOOK Kose’s interactive digital photo campaign", Marketing Interactive, May 17, 2016

Amazon Finds It Harder To Dominate Online Beauty Retail Market In France

In France, only 16 percent of prestige beauty brands sell their products on Amazon, compared with 56 percent on beauty retailer Sephora, according to market research firm L2. Data from L2's Beauty France Index revealed beauty brands, such as Marionnaud and Nocibe, have created their own digital ecosystems that combine creative content with e-commerce and use their offline store locations to offer shipping and delivery methods. Also, French brands have been able to resist the gray market, more so than their German and UK counterparts were able to.

"Does Amazon Dominate Beauty in France?", L2 Daily, May 16, 2016

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